Guide to Writing Sales Letters That Work

Say it with software

For less than $40, you can turn your computer into a writing assistant that creates polished, targeted sales letters.

I recommend: Easy Letters, available as a download or a CD-ROM, includes 2,200 letters you can personalize, plus words and phrases to guide you. Instant Sales Letters allows you to fill in the blanks in its samples, creating letters in minutes.

Enlist a professional writer's help

Some writers and writing services specialize in sales copy of all types, including promotional materials and sales letters tailored especially to your business.

I recommend: The Sales Support Center gives free estimates, charges an hourly rate and provides quick turnarounds. Darn Good Copy offers flexible pricing and product options.

Get it printed and ready to go

Choose high-quality paper and envelopes reflecting the level of professionalism customers can expect from your business.

I recommend: Find printing services and supplies easily at FedEx Kinko's, Staples and Office Depot.