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Kylon Gustin

Guide to Writing an Executive Summary

Santa's business plan - an Executive Summary example

By Kylon Gustin

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Could Santa get funding to start a toy manufacturing and delivery service? See what Santa’s business plan would look like if he wrote it in today’s market.

Preview:
Santa’s Inc. (Santa) is in a unique position to provide quality toys to children throughout the world by utilizing an innovative patent-pending high-speed delivery system.  Santa’s state-of-the-art ‘Just in Time’ delivery capability provides a significant competitive advantage.  Additionally, Santa will beat any competitors’ price by 100%, ensuring niche market domination.

Read the complete Executive Summary at www.SantasPlan.com/businessplan.html. This site also includes Executive Bios, a Naughty-or-Nice Meter, and a mock-design of Santa’s ad-based revenue model website.

The executive summary includes details about:
 - Santa’s Operation (manufacturing, fulfillment, pricing and marketing)
 - The Market
 - Competition
 - Management Team
 - Financial Projections and Capital Requirements

I hope you enjoy this timely and entertaining demonstration on writing a business plan.

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