Become a member of accredited wireless industry associations

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional service, product and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: Rural Cellular Association offers three categories of membership for you to choose from. The Wireless Communications Association International provides discounts, educational programs and networking opportunities to its members.

Join wireless organizations that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: The Georgia Wireless Association and Alliance for Telecommunications Industry Solutions both provide an events calendar for networking opportunities.

Pick wireless associations with online resources and tools you can use

You can improve the efficiency and effectiveness of your business by picking an organization that offers online access to member tools and resources. Many organizations offer newsletters containing up-to-date industry news on industry issues and trends. Additionally, you have access to a job center, industry publications and industry mentors.

I recommend: CTIA, The Wireless Association, provides a number of industry resources including a career center, certification, and an industry directory. The Mobile Marketing Association allows non-members to access their online resources, but their online tools are limited to members.