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Jenni Simcoe

Guide to Wholesale Jewelry

Where to find the best wholesale jewelry to make your store shine


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Wholesale jewelry vendors supply all types of retailers with all types of jewelry. Whether you have a kiosk in a shopping mall, a boutique on a cruise ship or a fine jewelry store, you can find jewelry wholesalers to supply goods for your operation.

Jewelry wholesalers often specialize in a particular type of jewelry, such as wholesale diamonds, wholesale fine jewelry or wholesale fashion jewelry. Whichever type of wholesale jewelry you’re looking for, there are a wealth of resources available to help you find suppliers.

When shopping for wholesale jewelry vendors, keep these factors in mind:
  1. Your markup percentage: Most jewelry wholesalers suggest that retailers double the wholesale price. Some retailers charge 60% more than wholesale. Your profit margins depend on the markup you set and can vary from brand to brand.
  2. Exclusivity: Wholesale fine jewelry from well-known brands or jewelry designers may be offered with exclusivity agreements that allow you to be the only retailer in your market to offer that brand.
  3. Reputation: Before buying wholesale diamonds from any wholesale jeweler, make sure to check their references and connections with industry associations.

Action Steps
The best contacts and resources to help you get it done

Wholesale fashion jewelry and costume jewelry can help accessorize your boutique


Jewelry wholesalers who provide wholesale fashion jewelry often specialize in particular types of jewelry or a certain type of retailer.

I recommend: The wholesale fashion jewelry at Olympia Gold is sold to mall kiosks, jewelry stores, department stores, duty free stores and cruise lines. HannahDOnline.com is a fashion jewelry wholesaler of bracelets, necklaces, earrings and watches. Junogems sells silver and rhodium-plated wholesale jewelry to retailers.

Wholesale diamonds are a retailer's best friend


Diamonds are some of the most expensive stones consumers buy, and wholesale diamonds are some of the most profitable pieces that jewelers sell.

I recommend: TheDiamondCompany.com sells certified diamonds to manufacturers, jewelers and private individuals throughout the world. A. Fishman & Son is an importer of certified wholesale diamonds.

Go to fine jewelry wholesalers for gold, silver and colored gemstone jewelry


Wholesale fine jewelry includes pieces made from precious metals and colored gemstones as well as watches and other accessories.

I recommend: Richard Cannon Jewelry is a jewelry wholesaler specializing in gold and diamond jewelry. Alpha Imports boasts a vast selection of precious and semi-precious gems. CN Gems specializes in blue and pink sapphires. Search for more fine jewelry wholesalers at Business.com.

Find wholesale jewelry vendors in jewelry trade journals


Jewelry trade journals not only educate jewelry retailers about the industry, but also expose you to numerous wholesale jewelry sources.

I recommend: MJSA Journal, the member journal published by the Manufacturing Jewelers & Suppliers of America, has an online search function that allows you to find jewelry wholesalers for stones, metals and more.

Attend jewelry market shows to find jewelry wholesalers and independent jewelry designers


Jewelry market shows are a great place to discover independent jewelry designers, keep up on industry trends, and to bring you face to face with accessories and jewelry wholesalers.

I recommend: Check out upcoming jewelry industry events and expos at The National Jeweler Network. For upcoming gem shows, visit The Gem & Lapidary Wholesalers. Major shows where you can find jewelry wholesalers include the annual ASD/AMD Jewelry Show in Las Vegas, the North American Jewelry & Gift Show and AccessoriesTheShow.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Make sure the wholesale diamonds that you buy have been through the Kimberley Process Certification Scheme to ensure that you are not purchasing conflict diamonds.
  • Most fine jewelry wholesalers use armored truck services to deliver expensive jewelry. Ask for insurance, security and delivery details before you buy from any jewelry wholesaler.
  • Ask big brand jewelry wholesalers if they offer co-op advertising. Many name brand jewelry wholesalers advertise in national publications and list stores that offer their brand.
  • Always take a jeweler's loop with you to jewelry industry trade shows. This allows you to take a peek at fine gemstones and see manufacturer's imprints.
  • Before you research wholesale diamonds, you'll need to familiarize yourself with the four C's - carat, cut, clarity and color.
  • Buying wholesale jewelry from independent jewelry designers often means that you'll be able to offer a line exclusively in your market.

The official source of Wholesale Jewelry is the Wholesale Jewelry page at Business.com


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