Welding trade show marketing yields the best return on your investment of time and money when goals are identified and marketing is targeted toward trade show attendees and potential clientele. Your primary goal for exhibiting at a trade show is to sell your products or services. A clear understanding of who you want to sell your products to paves the way for targeted welding tradeshows advertising.
Secondary goals may include networking with other professionals in your industry and learning what your competition is doing. Welding trade shows draw representatives from the metalworking and welding industry, raw and scrap metal suppliers, makers of heating and cooling agents, forge and torch manufacturers, makes of solvents, lubricants, fluxes and solders, end product fabricators, computer hardware and CAD/CAM software, and regulatory agency representatives who inspect and certify products and manufacturing facilities for regulatory compliance.
1. Bring in experienced professionals to develop and implement your welding trade show marketing strategy.
2. Attract the most welding trade show traffic with targeted welding tradeshow marketing.
3. Invest in welding tradeshows promotions and giveaways.
Action Steps
The best contacts and resources to help you get it done
Team up with an experienced public relations firm to handle the welding trade show marketing
Put your money to its best use and let marketing experts guide your marketing plan. Let their creative teams construct a plan to help your company stand out among your peers and rise above the competition at the trade show.
I recommend: NM Marketing Communications is with you before, during and after the welding trade show and covers everything from pre-trade show mailings and media events to welding tradeshow follow-up.
HSR Business to Business, LLC, helps develop everything from brand strategies to interactive presentations, and have a history of working with welding and manufacturing organizations.
Target your welding trade show marketing
Find the shows that yield the most welding trade show sales for the highest return on your welding tradeshow marketing investment by focusing on shows that attract a large segment of your target audience. Advertise in well-known industry magazines to get your name out there and to let potential clients know when you'll be at specific trade shows.
I recommend: Plan to exhibit at the
FABTECH International & AWS Welding Show, the annual event for the metalworking, fabricating and welding industries. FABTECH averages more than 1,000 exhibitors and 500 new products annually. Subscribe to and advertise in the
Welding Journal of the American Welding Society, for marketing visibility and information about upcoming trade shows.
Include welding tradeshows promotions and giveaways in your marketing strategy
Use welding tradeshow giveaways and welding tradeshow promotions as part of your marketing strategy to keep your name in front of your target audience long after the show is over.
I recommend: Giveaway a trip to one of the many annual conferences by the
American Welding Society.
Adco Marketing supplies useful, custom-printed welding trade show promotions and welding tradeshow giveaways such as pens, umbrellas, tote bags and padfolios to give visitors to your booth and help them remember your product.
Tips & Tactics
Helpful advice for making the most of this Guide
- Make sure you research your trade show venue thoroughly before you finalize your choice of welding trade show promotions, a booth and booth accessories. Most venues have a maximum booth size you must comply with, and some venues, such as the Las Vegas Convention Center, have strict booth lighting restrictions. Know the permissible exhibition parameters of your venue before you waste time and money on exhibits that aren't allowed on the floor.
The official source of Welding Trade Show Marketing is
the Welding Trade Show Marketing page at Business.com
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