Allow your web hosting provider to handle your web store coupon design

Many hosting providers offer customers point-and-click options for every aspect of their web store, including coupon design. Often, these services come for an added fee. In some cases, the web host provides this sort of functionality as a basic component of an e-commerce package.

I recommend: The shopping cart included with the Network Solutions hosting package is relatively easy to use and allows you to design coupons online. GoDaddy has a coupon design component to its shopping cart solution as well.

Learn how to design coupons

If you're the technical type, you can explore ways to integrate coupons into your web store on your own. While you're not likely to find a manual called "Web Store Design: Coupons," there are plenty of resources you can use to educate yourself on how to implement them.

I recommend: Online e-commerce certification training courses, such as those offered by E-Learning Center, are an excellent place to learn about setting up your own web store with coupons. World Wide Learn offers similar online e-commerce courses on various e-business topics that you may find helpful in your web store coupon development efforts.

Get an e-commerce software package that includes coupon designs

If your hosting provider's package is too limited and you're not confident enough in your technical skills to design your own web store coupons, you might consider an add-on package for your e-commerce software suite.

I recommend: If you use OsCommerce for your online store, Modular Merchant offers an excellent solution, giving you a coupon module for OsCommerce. 1AutomationWiz is an add-on that will provide coupon functionality to other types of e-commerce software.