Know what's involved in running your own web servers

In order to have your own dedicated web servers, you must purchase the web server software as well as the computers on which to run it. You also must ensure you have adequate bandwidth to provide your customers with fast and reliable service. Finally, you must have the technical expertise to service and maintain your servers.

I recommend: There are reputable vendors who can sell you a web server for your computer, including Windows and Dell. They can provide the necessary software as well. Depending on where your business is, Qwest or Comcast can provide your bandwidth including larger telecommunication lines such as a T1.

Ask the right questions if opting for a web service provider

Does the hosting service impose an advertising requirement? What type of security do they provide to their customers? Will the hosting company commit to service level response times if the server goes down? Is there a file type or size limitation, or a bandwidth limitation? And finally, of course, what is the cost?

I recommend: You can easily compare web server hosting services using the criteria that is important to you, using Web Hosting Ratings' advanced rating tool. Review the "Fine Print of Web Hosting" at  thesitewizard.com, which may include usage limitations you may not have thought of.

Consider your growth if purchasing your own web server for a computer

It's important that the servers you purchase are scalable; in other words, as your business grows, your server must easily allow for added capacity to account for the increase. One web server may someday turn into several network web servers, so make sure to discuss the expense of adding capacity when comparing server vendors.

I recommend: Technology such as Dell's blade servers can help you easily add capacity as your business grows. Explore these options when comparison shopping.