Ways to Use Autoresponders Creatively | How-to Guides for running your business from Work.com

If you’re using e-mail marketing to advertise your business, then undoubtedly you’ve also been using email autoresponders to send e-mail replies to your customers. How can you use your autoresponder more creatively?

Action Steps
The best contacts and resources to help you get it done

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Tips & Tactics
Helpful advice for making the most of this Guide

Send a free e-mail course. Write articles that give advices or guides about subjects related to your business. Send these articles in sequence using your mail auto responder.
Include trivia in your autoresponder. Include interesting facts, short quizzes or trivias that your readers may find interesting.
Write product reviews. You can write a review about products or services that are relevant to your business. Review affiliate programs that may spark the interest of your readers. People are always interested to know whether a product is effective or not or whether a particular company provides good service or not. People are often curious about which affiliate programs are worth joining and which are not.
Send testimonials. You can also include in your autoresponder reviews that other people have written regarding the products and services you offer. Testimonials are an effective method of promoting a business. Let other people know that those who have tried your products were fully satisfied and happy.
Update your subscribers through autoresponders. Keep your subscribers updated with you latest offers and latest happenings on your website as well. If you’re launching a new product, a new service, a sale, promos, if you’re giving away freebies or if you’re holding a contest, announce it to everyone using mail autoresponders.
Invite people to download your e-book for free. People love to receive free e-books because they can provide so much information. Distribute them using your autoresponder. Just make sure that the e-book you offer has quality content that readers will surely enjoy.
Offer newsletters. If you’re distributing newsletters, include a newsletter subscription field in your autoresponder. Provide sample pages of your newsletter as well so that potential subscribers will know what to expect.
Include ads in your autoresponder. You may include a small banner or an ad link in your autoresponder. However, don’t use files that are too large as they take a long time to download. Make sure that the images download completely as soon as the recipient opens the e-mail.
Offer freebies. People love to receive anything for free. Offer a free software download, a free e-book, free membership, a give away, a free gift, free gift certificate, free coupons, etc. Let everyone have a try of what you have to offer and if they enjoy it, you’ll surely obtain new customers.

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Guide to Ways to Use Autoresponders Creatively

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