Guide to Using Customized Drink Tokens for Bar Promotions that Increase Word of Mouth and Grow Profits

Educate yourself about Drink Tokens

Learn all the basics on bar tokens, and develop a better understanding of exactly how they can help grow your bar business.

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Bar Tokens Business Model

Step 1: Do bar token promotion (e.g. 2 for 1, token night, etc.)

Step 2: Customer gets token. 3 possible outcomes (all good):

1. Redeems same day (Successful up sell)
2. Customer comes back with friends (Repeat business + referrals)
3. Customer keeps as souvenir (200+% ROI + free marketing)

Step 3: Business & profitability grow by leaps and bounds.

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Additional Resources

Bar Token Business Model Explained
In a nutshell, for every one hundred bar tokens you get into circulation, only X percent are ever redeemed. The rest wonder off as souvenirs and create all kinds of viral marketing goodness for your drinking establishment.

SmartBar Drink Token Twist
The nicer the bar token, the faster they walk out the door and never return!...and the more frequently a bar's token changes, the more locals will collect them. Buy for 60¢ - sell for $2-$4 all day!

Bar Chips Expected Return on Investment
Learn why pub tokens customized for your bar are a profit center, not a cost center.

The Rich History of Bar Tokens
Savvy bar owners have known for centuries about the dramatic impact pub tokens can have on profitability.

SmartBar Custom Token Product Tour
Get up to speed in a hurry. Check out these ten slides. That's all it takes to convey the dramatic impact drink tokens can have on your bar's (or next event's) bottom line.

Some Example Bar Promotions with Drink Tokens

• Two for One Drink Special (1 drink + 1 token)
• Weekly Drink Token Night
• Drink Token Bundles
• Cover Charge Includes Drink Tokens
• Free Drink Token with Food Purchase
• Drink Rain Checks
• Drink Token Replacement for the Proud Father Cigar
• Separate the Server from the Cash with a Token Cashier
• Special Event and/or Holiday Commemorative Drink Tokens
• Fund Raiser Commemorative Tokens
• Single-Use VIP Pass Tokens
• Commemorative Event Tickets
• Sell Directly as Souvenirs
• Use Bar Tokens for Contest Prizes