Guide to Using CafePress for Offline Retail Selling

Tips & Tactics
Helpful advice for making the most of this Guide

• Start small, start local, just to get the hang of it. We all feel shy in the beginning. Get a friend to help out for emotional support, to man the booth when you need a break, and to hopefully help with the crowds ;)
• Check an event out first when feasible. This is especially true when you are considering a shopping event that costs $200-300 plus to rent a booth space. Some such events are not held that often; in that case try to find out from other vendors how the event usually is. (Another good reason to find helpful online groups and forums.)
• Find out if you need a business license and/or a resellers permit. Some fairs and markets require them. In California, a resellers permit is available from the State Board of Equalization (https://efile.boe.ca.gov/boewebservices/verification.jsp?action=SALES) , and business licenses are city-based.
• Make your display appealing. View it from a few yards away. What catches your eye? What seems to get lost? Consider investing in a vinyl name banner and some ways to hang a few shirts. Some people use hangers or manniquins or garment racks, othes use stackable shelves or closet organizers.
• Recommended supplies to have on hand: business cards and more business cards placed where people can easily take them; pens, marker pen, sales/invoice book (2 or 3 copy type), stapler, clipboard or journal if you have a sign-up sheet, another clipboard if you need to take credt card information, credit card supplies if applicable; calculator, cash box or pouch (many people wear aprons with pockets); bags for trash; drinking water; hat and sunscreen if outside; adhesive roller to remove lint from dark garments (especially if you live with pets). Don't forget change!!!

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