Guide to Using a Logo and Trademark to Brand Your Business

Think outside the box

Place your logo on every piece of communication with your customers, including signs, business cards, stationery, brochures, Web sites, emails, direct mail pieces, invoices, receipts, labels, shopping bags and more. But that's only the beginning. To get the most branding bang out of your logo, be creative.

I recommend: Find a list of ways to use your logo to promote your brand identity at brandlogic.com.

Create a logo usage guide

Consistent usage is one key to successfully promoting your brand to consumers.

I recommend: When creating your company's logo usage guide, think how the logo will translate for all media of communication, including the Web, print, event signage, direct mail and promotional items. The style guide should address proper usage of PMS colors, fonts and clear space around the logo. Check out logo usage guides for the best brands of the world or get your own branding guide.

Get your logo on the road

You don't need to have delivery trucks or vans to make your mark on the highway. You can rev up your company's visibility by placing your logo on vehicles.

I recommend: Place removable magnetic logos on your vehicle and on your staff's vehicles as a way to build your brand.

Promote your logo

Place your logo on promotional items and giveaways as a way to build brand awareness. Choose items that your customers will use on a regular basis to get maximum exposure.

I recommend: Order promotional items that reflect your customers' lifestyles or that support a cause you think is important to your customers.

Sponsor charity events or local sports teams

Promoting goodwill also promotes good business. Community sports leagues and charity events are always looking for sponsors. Donate cash, equipment, or volunteer your employees' time in return for your logo appearing on team uniforms, event banners or other promotional materials.

I recommend: Find out if your logo is suitable for embroidery on team uniforms at Team Sportswear, and contact your local chamber of commerce for upcoming events in your area.