Whether you need to revitalize your company or actually resuscitate it, turning around a troubled business requires focused efforts. You must focus on the crisis and the opportunity at hand. Assess just how dire the situation is by figuring out if your company is just a little off track or needs professional help to make a complete U-turn. Turning a troubled business around may involve harsher methods than usual to deal with problems, much like avoiding an imminent wreck can require slamming on brakes or veering sharply. It can be broken down into three processes:
Find the source of the problem
Is spending and debt out of control? Do you have the wrong people in place, not enough or too many? Does the product or service you offer successfully target the needs of the customer/market? Facing these issues will help focus your rebuilding efforts.
I recommend: The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without" by Carter Pate and Harlan Platt maps out a nine-step path to corporate revitalization. To help rethink your strategy, search for a business coach by state at the
Professional Business Coaches Alliance.
Know your financial situation
An honest assessment of your company's financial strengths and weaknesses - including capital, debt and cash flow - is critical for turning things around. This will help determine how much financial leeway you have and where to stop the bleeding.
I recommend: Download a free template for calculating two-year profit and loss statements from
Microsoft. Order the audio course "
The 10 Cash Flow Rules You Can't Afford to Ignore."
Assess your market
Is your product on target? Is there a growing or shrinking demand for it? The answer to these questions, and a new marketing strategy, will help point you in the right direction as you make changes.
I recommend: Order marketing plan software from
Palo Alto or
Template Zone. Download free marketing plan templates from
Microsoft Office or a free marketing guide from
Morningstar Multimedia. Search for a marketing consultant by bids at
eWork Markets and
Guru, or by expertise at
American Marketing Association.
Hire a turnaround consultant
If you need professional help, hire an independent consultant or turnaround firm.
I recommend: Read why turnaround consultants make business sense from
BNET. Use the checklist from the
Turnaround Management Association to know what to look for in a consultant.
Meet with key people
Write a list of the people who need to be brought into the loop. This may include key staff, advisors, directors and your accountant. It also may include certain vendors or your banker.
I recommend: Get tips from
The Turnaround Management Association on communicating with your inner circle during a crisis.
Address staffing issues
Staffing can be one of the toughest parts of turning around a troubled business if it requires laying off or firing people. Conversely, an increase or shift in production could involve new hires.
I recommend: Get tests to assess employee fit and individual strengths from
CPP. Refer to
Integrity Center's tips for firing workers, or read
Business.com's guide on properly firing an employee. Find a human resources consultant from the
Society for Human Resource Management to help with hiring and firing.