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Kelly Shetsky

Guide to Travel and Tourism Organizations

Travel and tourism organizations offer many resources for professionals within the travel industry


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Travel associations are a collaboration of passionate professionals who want to share their experiences and knowledge. In your city or town, it’s difficult to find peers from the travel industry who aren’t direct competitors. Tourism organizations offer you the networking and professional relationships that you can’t find in your area.

Members of travel and tourism organizations share their sales strategies and success stories. The organization itself is a wealth of information, representation and leadership with one goal: to grow the travel industry. Professional development and partnerships are encouraged. Consider:

1. Using travel associations to forge relationships and grow as an individual.

2. Paying annual dues to tourism organizations to cover the resources offered.

3. Membership benefits to range from events and conferences to job banks and newsletters.


Action Steps
The best contacts and resources to help you get it done

Use statewide and international tourism organizations to further your career


Travel organizations offer an opportunity for individual and professional growth. They promote partnerships and offer resources to make you a more successful tourism professional.

I recommend: Travel Industry Association (TIA) is a national organization with more than 2,100 members from all areas of the travel industry. TIA welcomes small or large companies in the travel and tourism industry to join the organization. Access a schedule of events and become a member. The Travel and Tourism Research Association (TTRA) is a travel and tourism organization that connects you to sources of information when you’re doing research. TTRA focuses on developing your planning, marketing and research skills by offering conferences, publications and networking. Sign up for chapter conferences and for information on an awards program that recognizes marketing and research excellence and promotes professional development.

Pay annual dues to join tourism organizations


Travel organizations usually have several different membership levels, ranging in price and benefits. You have the option to choose which level matches your company's needs and goals.

I recommend: South Pacific Tourism Organisation (SPTO) is one of a few international tourism organizations. It helps any group involved in South Pacific travel and tourism. The SPTO’s purpose is to strengthen travel to the region and market and manage the development of the tourism industry. Benefits give members a competitive edge over other tourism groups, including regional branding. Maine Tourism Association charges different membership rates for lodging facilities, restaurants and campgrounds, along with a general membership of about $200.

Travel and tourism organizations offer members a number of professional benefits


Organizations for tourism help professionals develop connections through educational events and programs. You get the chance to benefit from travel research and marketing opportunities, as well as keep up to date on the recent developments in the travel industry.

I recommend: National Tour Association (NTA) is a tourism organization with thousands of members. It’s made up of tour operator companies, tour suppliers and destination marketing companies. Benefits include access to online NTA membership directories, government and industry information and research, member forums and special programs and zone fares. You can also attend the annual NTA Convention, a huge opportunity for networking. New York State Travel and Vacation Association (NYSTVA) members receive a quarterly newsletter and links to tourism industry websites to use for research and networking. They can also attend board meetings, tourism programs at local colleges and committee activities and conferences. Download a printable membership application.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Take time to become familiar with all the benefits offered by your association for the travel industry. This way, you can be sure to take advantage of everything the organization offers.

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