Use transportation advertising to relate to your customers

Public relations in transportation industry advertising is about managing relationships and gaining positive exposure for your company. Transportation advertising agencies have a better understanding of the unique aspects of your business and strong established relationships with the media in your marketplace.

I recommend: Logistics Marketing Advisors specializes in marketing and public relations for logistics providers. That gives you the ability to leverage the contacts they have cultivated over the last 20 years among journalists who cover the logistics industry. Porter Novelli can help you gain a higher level of credibility with your message by creating media opportunities at the local, national and international tiers.

Leverage internet resources for logistics advertising

Transportation and logistics advertising online is gaining in popularity. The dissemination of information at a lower cost than traditional print advertising and the interactive component of online marketing make it a great way to increase your brand awareness.

I recommend: Ebased Logistics can create a web presence for your company, complete with search engine marketing. As an added bonus, they maintain an online logistics directory where you can showcase your firm in their internet marketplace. KG Partners has an interactive group within their agency to create your web portal, administer your online marketing campaigns and manage your internet content. If you can think it, they will create it.

Create an integrated logistics industry marketing campaign

Advertising logistics services using an integrated marketing program will give you the widest possible coverage. Combining online marketing channels with a healthy balance of traditional print, radio, TV and public relations campaigns can move potential customers from brand recognition to the sales stage.

I recommend: James Street Associates Ltd. is a specialized logistics advertising agency. Their integrated marketing program and dedication to your brand recognition has served its transportation clients with great success for over 15 years. MindShare Strategies, Inc., created Marketing Made Simple as their flagship integrated marketing program that fits into any company budget. And, better yet, they will guarantee results.