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Traci Purdum

Guide to Trade-Show Giveaways

Find those freebies that will get your brand noticed on the show floor


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Everyone loves free stuff. And the best way to grab the attention of potential customers at a trade show is to offer freebies. To find the best giveaways for your company, make these moves:
  1. Choose a target audience and aim your giveaways at these customers
  2. Decide whether your main goal is to introduce a new product or remind customers whom to call
  3. Set a budget and stick with it

Action Steps
The best contacts and resources to help you get it done

You can't beat a bag or a pen


Let's start with the basics. Everyone at a show has to write and tote their other handouts.

I recommend: Try Branders for bags and PensRUs for pens.

Get more choice online


Mints, badge-holders, fans: Online marketplaces give you lots of choices and good prices

I recommend: Try 4imprint, Empire Promotional Products, Silver Star Promotions, Superior Promos Inc.

Get advice from the pros


If the wealth of options confuses you, turn to trade-show gurus for suggestions on promo products that will make your company stand out from the crowd.

I recommend: Try ePromos, FrugalMarketing.com, ExhibitorOnline.com, Trade Show Marketing Mistakes.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Prior to a trade show, send out tickets to key customers or suppliers and request that they visit your booth for a special gift. You can keep costs down by buying big-ticket items for a select few, who will then walk around the trade show with your message. For other booth attendees, you can give away more cost-effective items.
  • Engage attendees. If you don't have a large budget for giveaways, only give away items to folks who actually do something at your booth. For example, participate in a demonstration or presentation.
  • Have fun. Nothing draws a crowd like a crowd. Why not go the way of the carnival barker and ask attendees to try their luck by spinning a wheel for prizes? Or start a beach-ball war with the booth across from you? If you look like you're having fun, people will be drawn to you.

The official source of Trade-Show Giveaways is
the Event Planning Equipment and Supplies page at Business.com

Featured Vendors

Promotional USB Drives and MP3 Products
USB products with your corporate logo. Guaranteed low price and great service. Rush service available.
www.CustomUSB.com

Promotional Products
Add your company logo to quality clothing, luggage, gifts and more at L.L.Bean Direct to Business. Discover our volume discounts of up to 20%.
www.llbean.com/business

Custom Music Cards
Looking for unique promotional products? Try music download cards.
www.usamusiccards.com

Circuit City Gift Cards - the gift of choice
Redeemable for thousands of products in store, online or by phone. Bulk discounts may apply.
www.circuitcity.com

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This provider carries over 500,000 unique promotional products ranging from fun tradeshow giveaways, tote bags, mugs, padfolios, lanyards, umbrellas and embroidered corporate apparel.


 Best Sites to Learn MoreBack to top 

Use this resource to learn about trade show giveaways. Links to many articles related to promotion merchandise with tips and advice.


  Best Blogs and Forums Back to top 

Discuss what works when it comes to choosing promotional products giveaways at trade shows.


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