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Guide to Trade Shows in China

Find the right China trade shows and get your product in the door


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Chinese trade shows and China trade show services are as varied as the products flowing from and through the Chinese marketplace. If you consult a Chinese trade show directory, you can find relevant events at any time of the year. Any China trade show guide will list hundreds, if not thousands, of products.

It is best to create your personalized China trade show directory. Narrow your choices to China tradeshows for your specific product line. Start with the largest Chinese trade shows, as these bring together industry professionals from around the world. Then attend a provincial-level China trade show in one of the richer provinces of China, such as Zhejiang or Guangdong.

1. Get China trade show advice from experienced professionals who have attended past Chinese tradeshows.

2. Search a reputable China trade show directory to find out which events are the most successful.

3. Use a China trade show guide to choose a major Chinese trade show.



Action Steps
The best contacts and resources to help you get it done

Use a China trade show directory to select a major trade show


There are several major trade shows in China in which thousands of businesses display their product lines for both the domestic Chinese market and for international export markets. Many manufacturers are now use major Chinese trade shows as a springboard to launch their newest products. The demand for consumer goods and services in mainland China has created the fastest growing consumer market in the world.

I recommend: Perhaps the most famous of the trade shows in China is the China Import and Export Fair held in Guangzhou. The fair is often referred to as the Canton Fair, and there have been over 100 of these gigantic annual trade shows. The China ASEAN Expo in Guangxi Province is rapidly gaining prominence throughout Asia, as it highlights the import export trade between China and Southeast Asia.

Consult a respected China trade show guide to find a provincial-level trade show


China's new found wealth is not evenly distributed. There are a few wealthy areas in China's interior, but the wealthiest provinces in China are the coastal provinces. With the three major cities of Beijing, Shanghai and Guangzhou to anchor the coastal regions, Chinese eastern and southern provinces are among the richest in the country. Find a provincial trade show in a China trade show directory.

I recommend: The China International Consumer Goods Show is held in the port city of Ningbo just 100 miles south of Shanghai. Ningbo has the best natural deep water port in Eastern China. Any reputable China trade show guide will highlight the East China Fair held in Shanghai. This fair is the largest regional trade fair of its kind.

Seek China trade show advice from a seasoned expert


For centuries China has fascinated people in the West. Some westerners spend their professional careers mastering the intricacies of Chinese trade. Getting China trade show advice from someone with experience will save a great deal of time and bother, while increasing your chances for success.

I recommend: AmCham-China is the American Chamber of Commerce in the People's Republic of China. It offers many services to companies that want to do business in China, and it will provide you with critical China trade show advice. The China Business Network will put you in touch with China trade experts who can ease your entry into China trade.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Get good China trade show advice before investing too much time and money trying to break into the Chinese market. The door to the Chinese market must be opened with finesse.

The official source of Trade Shows in China is the Trade Shows in China page at Business.com


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