Did you ever want to find out what was being written about your company on the internet? How about what was being written about your competitor? Using news searches, blog searches and RSS technology lets you find out when someone writes something about a subject you are interested in within just a few minutes of that article being published online. What you must know about using searches and RSS feeds:
Get it done. Follow these steps to track a specific subject:
Select an RSS reader
There are hundreds of RSS reader (also called news reader) programs to choose from and many of them are free to use.
I recommend: Select an RSS reader and learn the basics of how to use it. The three most popular RSS readers are
Bloglines, Google Reader, and
My Yahoo.
Find a search engine that supports RSS
engines usually do not support RSS, but search engines that track up-to-the-minute information, like news search engines and blog search engines, often supply an RSS feed.
I recommend: If your search engine supports RSS, there is generally an icon on the results page of your search. The icon is usually, but not always, a small orange rectangle or square and will often be labelled with the letters RSS, XML, or ATOM. Sometimes there will be no icon, just a link for RSS, XML, or ATOM. Find feeds at
Google News,
Yahoo News, and
Google Blog Search.
Load the search into your RSS reader
The last step is to load the search into your RSS reader so that whenever a new article appears online, it automatically appears in your RSS reader -- in most cases within minutes of the article being published online.
I recommend: Click on the RSS icon or link (it may say XML or ATOM). You will be directed to the RSS page which looks like a bunch of website code. Copy the website address from the address bar. Open your RSS reader and click on "Add Feed." Paste the website address into the form and your RSS reader will keep track of every article published for that search term from now on. To learn more about using feeds, see
The RSS Blog or
How to Use RSS and Newsreaders.