Guide to The Future of Search :: Communities & Domains (Strategic Domain Names & Domain Name Portfolios)

Therefore, the selection of the appropriate domain name is crucial to building collaborative web-based projects.

The idea that all successful projects need to be registered in the "dot com" registry is outdated. Certainly, if the focus of the project is commercial, then it is reasonable to prefer a "dot com" domain name. However, as more and more people become more and more web-savvy, they will also become more and more expert at navigating the entire Internet.

Ideally, single keyword domain names should be registered: primarily keywords that foster community participation. Note that communities can have many different kinds of participants -- advertisers and consumers are two such types of community participant.

How specific or general should the keyword targeting be? Should it be "toasters" or "kitchen appliances"? "Jobs" or "designers"? "Health" or "fitness"? The more specific the focus, the more precisely the community of participants can target the kind of information that is exchanged.

As time goes on, such community websites will become more and more widespread. And the participants in such communities will increasingly list their own "personal website" in several communities, thereby creating networks of engagement / involvement.

http://Work.com is a prime example of this trend. For more information about online advertising & internet marketing, see http://online-marketing-internet-advertising.com/ . For information about registering websites (i.e. domain names), see http://register-websites.com/ .

Thank you for your interest!

Norbert Mayer-Wittmann