As you plan your next trade show, it's important that the textile tradeshow giveaways, advertising and promotions you choose work together to reinforce your company's brand. For instance, you might use your textile tradeshow marketing to remind buyers that you're a textile machinery innovator; that you use green technologies; or that you stay trendy in an ever-changing textile market.
Whatever you decide, make sure you consider your target audience and think about the kinds of promotions your customers would most like to see. Depending on your market, that might be something familiar or something new and exciting. Then, think up a marketing campaign that uses a consistent message, logo and color scheme.
1. Target textile tradeshow advertising to the right audience in advance.
2. Sponsor the tradeshow to get your company's logo on a banner, bag or even a keynote speaking event.
3. Increase textile trade show traffic with a prime location.
Action Steps
The best contacts and resources to help you get it done
Place textiles trade show advertising in the right industry publications
As you develop your exhibit and textile trade show giveaways, you should also focus your efforts and a portion of your budget on getting the word out to the right people. Textile magazines are a great way to reach business owners, managers and investors who might attend your event. You should also send pre-show advertising that ties in with the theme of your exhibit, and that lets them know about the great textile trade show promotions you have planned.
I recommend: Textile World offers a number of different advertising formats, including inserts, displays and classifieds.
Inteletex puts out a number of textile industry publications, including
Textile Horizons and
Textile Month. It can work with you to develop an advertising program that involves print and online media, in addition to direct mail.
Find out what textile tradeshow promotions can do for you
Textile trade shows advertising nearly always includes a catalog, and these days a slick website is also a must. Make sure your company's relevant information is included with the event info, so the textile trade show organizers can market on your behalf when they send out directories and advertise online.
I recommend: MAGIC is a premier fabrics and textiles show with an advanced marketing campaign that includes direct mail and advertising, in addition to personal calls and visits to get buyers to the event. MAGIC's organizers go so far as to introduce vendors to buyers who might be a good fit.
Expofil is a French fibers trade show that gives buyers a link on its website, as well as brief web entry.
Continue your textile tradeshow marketing during the event
Advertising during an event is a great way to increase textile trade show traffic to your exhibit. Ideally, these promotions should tie in to the reminders you sent out beforehand. Almost all trade shows offer a variety of advertising opportunities to help your company stand out.
I recommend: Textile America offers you the opportunity to advertise on column wraps, banners, show bags, show bag inserts and much more.
Techtextil North America will sell you a spot in its Technology Showcase, or you can sponsor the show's pens or lanyards. You could even sponsor the keynote speaker.
Tips & Tactics
Helpful advice for making the most of this Guide
- Make sure to focus your textile trade show giveaways on things your customers will remember. Imprinted fabric swatches can be a great way to remind trade show attendees of both your name and your quality product.
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