Getting a commercial on television is not out of the reach of small businesses. Advertising through a quality commercial with the help of a television production company can help expand business.
Be prepared to invest time in finding and selecting the right television production company for your business needs. A television commercial is a big investment for small business owners, so be sure that the selected T.V. production company is capable of providing the services that represent your business well. Make the right decisions, and a commercial can really pay off.
When beginning the process of finding the right T.V. production company, you need to:
The best contacts and resources to help you get it done
Search television production company directories
There are television production company directories that are very easy to search, and some can be searched by location or specialty. There are video and TV production companies that specialize in cable TV production, or you may find a independent television production company would best suit your needs. You can even get online quotes on some of the websites of media production companies.
I recommend: Search
ProductionHub.com, which features TV production companies in major areas like New York and Los Angeles.
Backstage.com has fewer television companies for commercials, but is more localized. Search
Craigslist.com as well for freelancers, but be sure to screen them well.
Prepare a contract that highlights your needs before beginning production
Include essential information like date of completion, cost specifications and approval of all changes.
I recommend: Find sample contracts and release forms for television productions at
VidPro.com. Download legal forms for a small fee at
Thomson West Legal EForms.
Look critically at previous work done by television production companies
Two things in particular that need attention are audio quality of the production company and editing ability. Cheap special effects or low sound can ruin an advertisement and reflect poorly on your business.
I recommend: Have a look at some examples of quality editing work at
Marcus Productions and sound design at
Futurity.
Try an Internet-based T.V. production company
An Internet-based custom-made commercial is low-cost and well made. It allows you to choose custom settings from hundreds of stock images and sounds to create your own commercial and negotiate airtime on local cable stations. Prices start as low as five hundred dollars.
I recommend: Visit
SpotRunner.com to begin viewing options organized according to industry. Also try
MPowerMedia.