Start with low-cost telecommunications advertising and marketing

There are ways your business can market and advertise with a small budget. Start with things such as participating in public service with your company logo prominently displayed or sending out press releases. As your budget grows, so can your methods of telecommunication advertising and marketing.

I recommend: AllBusiness lists 7 low-cost marketing ideas, including press releases and direct mail. Superpages.com offers a business ad for free as well as a pay-per-call option. Yellowpages.com also allows your business to have a free listing with options to enhance your advertising later on.

Know the market and customers targeted by telecommunications ads

Do your homework on current trends in telecommunications spending. You will need to know your target customer. Information such as customer loyalty, preferences and habits is crucial in developing your marketing for telecommunications. Marketing companies specialize in giving you the research on what your customer wants. Make sure you take full advantage of the latest data and statistics.

I recommend: With eMarketer, your business can get telecommunications market data and statistics. CommNOW gives telecommunications research on the market, plus analysis and forecasts. By using comScore, your business can get customer segmentation and industry facts. The Insight Research Corp., offers in-depth analysis of the telecom industry.

Consider a consultant for marketing telecommunications

As your business grows, you will likely need the advice of consultants to guide your marketing telecommunications. Consultants can guide your business through the next phase of expansion.

I recommend: Research First Consulting offers advice on market expansion and planning for new services and technologies. Palisades Research gives consultation for market strategy planning. Advocate Networks offers industry data and analysis.