Create high-resolution images with a graphic editing program

Properly designed images appeal to shoppers and reduce the likelihood of returned merchandise. They also fit the shape of your product and look more professional.

I recommend: GIMP (GNU Image Manipulation Program) is a free image editing software that runs on multiple operating systems with multiple language options.  Paint Shop Pro has been the designer’s program of choice for several years and you can find free technique tutorials and design accessories online.  Photoshop and Corel Draw are also very popular programs for designers.

Invest in your business by upgrading to a premium shop

Basic shops are free and allow you to offer only one of each product. Premium stores allow unlimited product availability, shop customization and organization, and valuable marketing tools.

I recommend: Try a basic shop for a few months to earn some CafeCash, which can be used towards the monthly fees for a premium shop.

Use effective titles and descriptions for your products

Search engines use the keywords found in your product titles and descriptions to rank and list your shop's pages.

I recommend: CafePress offers a SEO Tutorial through their online Learning Center and hosts regular chats on marketing techniques.

Choose a theme for your shop and organize it accordingly

CafePress shops have a habit of getting out of hand as shopkeepers design images unrelated to their main theme.

I recommend: Use custom shop templates and product sections to categorize your designs and plan your shop in advance.  Consider creating a separate shop for each niche.

Use the affiliate program to make even more money

You can earn 20% on any merchandise you sell as an affiliate.

I recommend: Get started at the CafePress Affiliate center and use Topic Ads on your websites, blogs, and shops to increase your revenue.