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1.
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Marketing to African-American Consumers
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To truly win over black customers, make a commitment to their community
By Matt Alderton
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2.
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Marketing to Gay and Lesbian Consumers
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Reaching a $600 billion market requires sensitivity and support
By Matt Alderton
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3.
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Marketing to Hispanic Customers
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How to sell to America's largest minority group
By Greg Brown
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4.
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Marketing to Kids
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Successfully selling to children requires you to up the “fun” factor
By Matt Alderton
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5.
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Marketing to Women
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When courting women, build relationships in order to build your bottom line
By Matt Alderton
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6.
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Channel marketing
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Increase Profits With Channel Marketing Solutions
By Kimberly Ben
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7.
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Government and Political Marketing
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Use social resources to enhance political marketing for your campaign
By Kanika Richardson
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8.
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Marketing to College Students
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Find future customers when you get schooled on student trends and targets
By Matt Alderton
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9.
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Marketing to Teens
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When it comes to reaching young people, technology and trends are key
By Matt Alderton
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10.
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Selling to Seniors
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Marketing to this fast-growing market will pay major dividends
By Charles Dervarics
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11.
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Targeting Industry Segments
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Win customers and build profits by advertising to industry segments
By Nate Waymire
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12.
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Marketing to Parents
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Win with moms and dads when you help them save time and money
By Matt Alderton
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13.
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Selling Overseas
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Taking your items global requires a thorough plan and partnerships
By Jennifer Baljko
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14.
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Target Marketing
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Streamline your sales effort by pitching to niches
By Toni Klym McLellan
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15.
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Techniques for Selling to Corporate Clients
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Making sales to big corporations can mean big profits for a small business
By Jenni Simcoe
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16.
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Using Niche Marketing Techniques
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Sometimes, thinking small can translate into big business
By Jenni Simcoe
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17.
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How to Reach the Burgeoning Baby Boomer Market
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Tips on how to market to the world's fastest growing demographic!
By Connie Werner Reichert
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18.
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Business-to-Business (B2B) Marketing
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Reaching decision-makers requires a variety of integrated methods
By Lou Bortone
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19.
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Advertising and Marketing to U.S. Hispanics
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Learn how to promote your goods or services to this key segment of the U.S. population
By Amiel Moskona
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