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Marianne Cotter

Guide to Tags

Retail tags, industrial tags, inventory tags and asset tags - find the tags your business needs


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Tags are a necessity in nearly every business. Retailers need price tags and sale tags for price visibility and check-out efficiency. Manufacturing operations need industrial tags to identify equipment and materials. And all kinds of businesses require inventory tags to track merchandise and materials and asset tags to protect expensive equipment.

To find the right tags for your business, consider the following:

1. Retail tags include price tags, sale tags, merchandise tags, garment tags and furniture tags. String tags are one of the most common types of retail tags.
2. Industrial tags are usually wire tags with reinforced holes that provide extra durability.
3. Inventory tags often use sequential numbering to improve tracking.
4. Asset tags are typically rigid metal plates that are permanently affixed to computers and other office equipment to prevent theft.



Action Steps
The best contacts and resources to help you get it done

Get more out of retail tags


When put to work properly, simple price tags, such as string tags, become an important marketing tool. Sale tags can compare prices (regular vs. sale price, manufacturer vs. your price), convey quantity price breaks and draw attention to new merchandise, which can help your customers make the best buying choices. Additionally, when personalized with your store name and logo, custom price tags allow you to promote your brand and co-brand with the item itself.

I recommend: The St. Louis Tag Co. offers complete design and printing services to create and manufacture custom retail tags and boutique-style price tags. J&S Business Products offers preprinted price tags with separate areas for regular price and sale price. Sales Tags offers sale tags preprinted with retail messages like clearance, hold, marked down, discount and red tag sale.

Special retail tags for jewelry and gifts


Delicate items such as jewelry require very small price tags with good writing surfaces. If your merchandise is commonly bought as gifts, another option for price tags is custom gift cards that allow the giver to tear off the part containing the price, leaving a card with your store branding.

I recommend: XpressTags sells pre-strung sales tags with polished writing surfaces in nine sizes (the smallest of which is appropriate for jewelry) in several colors.  Nu-Era has two types of price tags designed especially for jewelry and watches. One is a string price tag in white, gold or silver that comes in three sizes. The other is a self-adhesive tag that folds in half over a ring, earring or bracelet. For gift tags, NEBS offers customized perforated retail gift tags that tear in half, allowing the giver to remove the price, leaving a beautiful linen gift card with your store branding.

Use industrial tags for manufacturing and warehouse operations


Industrial tags are usually wire tags designed to stand up to the tough conditions in manufacturing plants, warehouses, auto repair shops and other industrial environments.

I recommend: The St. Louis Tag Co. offers a good selection of industrial tags - wire tags with fiber patches, metal eyelets or both.

Improve inventory tracking with inventory tags


Numbered inventory tags come in a variety of styles, including one part, two part, three part and even weather-proof tags. The right inventory tags for you depend on the amount of information you need to track. Typical info that may appear on inventory tags includes the name of the item or material, unit, amount, unit price, size, remarks, date and more. Most inventory tags also include spaces where employees can fill in their name or initials in "counted by" or "checked by" boxes.

I recommend: Find a vast array of pre-printed or blank inventory tags at Linton Labels or MyAssetTag.com.

Protect computers and equipment with asset tags


Asset tags are small metal tags that can be affixed to company computers and other office equipment for identification and protection. In general, asset tags can be printed with your company logo, a barcode or a serial number.

I recommend: Suppliers of asset tags include Alliance Asset Tags, MyAssetTag.com or Datamation Systems.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Retailers should coordinate the use of sale tags with POS and inventory systems.
  • Sale tags are available in a wide variety of colors, sizes and custom shapes. Choose colors and sizes that will draw attention to sale prices.
  • Retail tags and inventory tags come in a variety of standard sizes, but can be customized to fit your needs.
  • String tags may use knotted or looped string or twisted wire as a hanging method.

The official source of Tags is the Tags page at Business.com


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