Guide to Selling Taffy Candy in Your Shop

Where to find taffy producers to enhance your product lines

By Patricia Flinsch-Rodriguez

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No matter what else you sell, you should consider adding taffy candy to your list of products. Taffy producers are constantly coming up with new flavors to capitalize on selling a nostalgic product to new generations of consumers. Taffy makers come up with novel tastes and colors so that you can sell year round.

Few candies have the appeal that taffy has. Taffy comes individually wrapped, it is colorful, and it is relatively inexpensive. Consider the following reasons for adding taffy to your repertoire of products:

1. Taffy displays take up little counter space. All you need to do is put a small box near your register and the sales will begin.

2. Taffy makes a great impulse item which will increase your profits.

3. Taffy can be sold by the piece or by the box allowing you to offer several ways for your customer to purchase the product.

Action Steps
The best contacts and resources to help you get it done

Buy in bulk from taffy suppliers

Buying your candy in bulk will save you money and increase profits. Wholesalers do not generally carry a lot of different flavors so you may need to find several different ones in order to have a variety to offer to your customers. You can easily sell the bulk taffy individually, but it can be repackaged to sell in mini packs of four or five pieces in order to increase your price point.

I recommend: Groovy Candies and Candywholesaler.com are wholesalers selling a variety of taffy and other candies in bulk. Buy nostalgic B B Bats taffy from Metro Candy & Nut.

Change your taffy products regularly

The best way to increase your sales is to change your taffy flavors as the season change. For example, sell salt water taffy in the summer and be sure to have some red, white and blue taffy too. You want to give your customers a reason to continue buying taffy from you.

I recommend: Blair Candy packages many different kinds of taffy from penny chews to Laffy Taffy. Oriental Trading Company is a good source of taffy and their product offerings change with the seasons so check their website often.

Consider selling salt water taffy and gourmet flavors

Salt water taffy has long been a staple product of any business near a shore resort, and it is wildly popular because of its nostalgic properties. Sell at least one sugar-free taffy to appeal to those with different health concerns. If you sell upscale items in your store then gourmet flavors will be a natural addition to your product line.

I recommend: Buy salt water taffy and sugar free taffy from eBulkCandy.com. You can purchase gourmet flavors such as cinnamon roll and chocolate rum raisin from CandyWarehouse.com. Customers are often ask if there is salt in salt water taffy, so you can provide information about taffy origins by consulting Sea View Sweets and creating a short blurb on paper to hand out to your curious customers.

Tips & Tactics
Helpful advice for making the most of this Guide

A taffy supplier may not ship taffy in hot weather months, or may charge extra for overnight delivery so consider that when placing your orders.
Buying taffy in assortment bags usually gives you the best price and the most variety.
Some wholesalers will give you display signs for your taffy so be sure to ask.

The official source of Selling Taffy Candy in Your Shop is the Taffy page at Business.com

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