Home > Sales and Marketing > Marketing Materials > Successful 'On-Hold' Messaging


Daniel Kehrer

Guide to Successful 'On-Hold' Messaging

Make your phones work harder. Put tell-and-sell to work on hold.


Supremely
Useful
9.4
out of 10

Add Your Comments
 
 
Email Guide to Successful 'On-Hold' Messaging to a friend
Save the Guide to Successful 'On-Hold' Messaging to My Work.com Favorites
Print the Guide to Successful 'On-Hold' Messaging
link to this page
Save to del.icio.us
digg it!


Delivering sales and marketing messages on hold is an idea that's gaining momentum among small businesses. Sure, you want to avoid putting anyone on hold. But if you must, why not make the most of it? Don't waste that time with sleepy music or radio stations that carry someone else's ads! Instead, use the opportunity to "tell and sell."

Successful ads on hold:

  1. Make a small company sound big
  2. Deliver an effective combination of information, voice and music
  3. Transform "dead time" - however brief - into sell time or customer service time.

Action Steps
The best contacts and resources to help you get it done

Evaluate options, equipment and pricing


Explore different on-hold messaging options and learn what questions to ask before making your choice among the many solution providers.

I recommend: The On Hold Messaging Association, with about 70 member companies, offers helpful information about how on hold messaging works, how to evaluate providers, program design, equipment types and pricing.

Quick solutions and free custom demos


Try out free customized demos before you decide.

I recommend: Easy On Hold offers a range of quick message on hold solutions for small business and will craft an original demo message for your business.

Show me the money


Get details on how on-hold messaging can make money for your business.

I recommend: On Hold Marketing Services, Inc. is another vendor offering free demos. The Web site has free reports for download explaining how on hold messaging can make money for your business.

Combine toll-free and virtual on-hold messaging service


A hosted "virtual" PBX system with toll-free service and on-hold messaging can make a small business look a lot bigger.

I recommend: Freedom800.com offers virtual telecom services with PBX style functionality, automated voice messaging, on-hold music, call routing, virtual fax and more.

Run it through your own PC


For an in-house solution, try software that turns your own PC into an on-hold message and music player.

I recommend: IMS is a computer-controlled on-hold message player. Install the software on any Windows PC and connect the computer's sound out socket to your office phone system. You can continue to use the PC as normal.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Hours and location: Your message can include business hours and your Web site address - the very information some callers may have wanted.
  • Cross-selling and impulse buys: A caller on hold to a hair salon could hear about a new hair care product just in, or a weekly special.
  • Branding: Tell callers what your business is all about; things you do they might not know about.
  • Testimonials: Let customers hear what other customers are saying.

The official source of Successful 'On-Hold' Messaging is the Music On Hold page at Business.com


Featured Vendors

Music On Hold Experts: Easy On Hold
Personalized productions for music on hold, to reduce hangups and impress callers. 3 day process with no obligation.
www.easyonhold.com

Compare Price Quotes for Music On Hold
Easily Compare Prices & Save. Visit Now to Find the Best Deal!
MusicOnHold.BuyerZone.com

Telephone On-Hold and Message Software - Download
Professional and powerful computer based on-hold music and message software for phone systems. Features date scheduling, intelligent mixing and more.
www.nch.com.au/onhold

Commercial Voiceover
No Hassle Voice Recordings Or Your Money Back. Guaranteed!
www.greatvoiceco.com

Sign up for the What Works for Business weekly e-newsletter!
 Related Resources from Business.com Back to top 
 Recommended Solution Providers Back to top 

Plays on hold music, and also helps companies use music to build brand awareness.

Designer of a fully digital player that requires no downloading, programming, software or maintenance.

System can be used anywhere, with any phone, and instantly administered online.

Produces quality, personalized on-hold messages promoting a business. Also carries a full line of on hold equipment.

Callers hear a pre-recorded message "Please Hold" and then custom music selections when the auto attendant transfers the call.


 Best Sites to Learn MoreBack to top 

Collection of articles discussing tips, pricing, and service features.

If you're new to Music and Messages On Hold, or just shopping around, this is an excellent place to begin.

Offers tips for scripting a phone message.

Offers products and services which improve the way an organization communicates with customers.


  CommentsBack to top 

Loading Comments...


Add Your Comments


Email Guide to Successful 'On-Hold' Messaging to a friend
Save the Guide to Successful 'On-Hold' Messaging to My Work.com Favorites
Print the Guide to Successful 'On-Hold' Messaging
link to this page
Save to del.icio.us
digg it!


Is any content on this page inappropriate? To let us know, please click here.



© 2009 Work.com, Inc. All Rights Reserved. Work.com is a property of Business.com.
Help | About Us | Site Map | Terms of Use | Privacy Policy | Community Policy | Taskonomy | Advertise | Contact Us | Local Business Directory | Work.com Feed