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Guide to Stuffed Animals

Sell irresistibly huggable plush animals and watch your sales grow


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If you're looking for a product that will bring smiles to your customers' faces, plush toys are a good bet. Who doesn't love stuffed animals? Kids love to cuddle with teddy bears, and many adults collect plush dolls as well. Whether you own an upscale ladies' shop, a toy store or a department store, stuffed toys never go out of style and just keep on getting cuter.

When looking for wholesale stuffed animals online, think about:

1. Has the toy met or exceeded our Consumer Product Safety Commission (CPSC) safety standards?
2. Is the quality of the plush toys up to par with the rest of the products in your shop?
3. Will the plush animals be appropriate for the age group and income level you are targeting?
4. Are the stuffed animals that you want to purchase actually cute? If their cuteness is debatable, think twice before you place your order for 300 stuffed armadillos.


Action Steps
The best contacts and resources to help you get it done

Purchase seasonal stuffed animals for special gifts


Which holidays are the hottest for selling plush stuffed toys? Top holidays include Christmas and Easter (Santas, snowmen, bunnies, ducks, rabbits or baby chicks). Order a good supply of small plush animals for stocking stuffers or Easter baskets to help add to your seasonal sales. But be wary of printing the year on the stuffed toy, because they may be difficult to sell when the holidays are over.

I recommend: Plush in a Rush makes an adorable stuffed rabbit holding a basket, available in pink or blue. This would make a great stuffed animal for a hospital gift shop or small gift shop. Burton and Burton sells stuffed animals wholesale and has a large selection of Easter plush toys. Stock your shelves with adorable musical Santas for stocking stuffers from Light in the Box.

Let your customers play dress-up with their plush dolls


Children love to stuff their own bears and dress them up in different outfits at a store such as Build-A-Bear Workshop. It's a hands-on activity that allows kids and their families to do a craft and spend meaningful time together. Having plush toys with accessories gives you an opportunity to encourage browsing and repeat customers as they return to buy a fireman's outfit or a ballerina costume for their teddy bears. Other stuffed animals such as Ganz Webkinz have an Internet tie-in to give the plush toys a virtual life.

I recommend: Toy Outlet USA sells clothes to fit Webkinz, one of the hottest sellers among stuffed toys. Teddy Bear Stuffers offers stuffing machines, as well as stuffed animal "skins," clothing and accessories. Check out wholesale plush dolls, including Glinda the Good Witch from "Wizard of Oz" at Dorothy Bells Gift Shop. Build-a-Bear Workshop can make personalized bears for your business, allowing you to customize a tiny tee with your logo or slogan.

Stock your shelves with huggable stuffed toys


Sometimes the best toys are the simplest ones. A classic teddy bear is bound to bring a smile to a child of any age. Having several sizes of plush animals available for your customers allows you to cater to their different economic needs. A giant teddy bear surrounded by furry friends makes a great window display to draw customers inside. Look for friendly faces, soft plush material and high "cuddle factor."

I recommend: You can become a Gund retailer of plush animals such as My First Teddy. The Kangaroo from Itsee Bitsees will hop right into the shoppers' hearts. Check out the 27 inch Polar Bear from popular stuffed animal manufacturer Melissa & Doug. Fill out their online wholesale inquiry form to receive a quantity discount especially for retailers.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Pay attention to minimum order requirements when ordering stuffed animals wholesale.

The official source of Stuffed Animals is the Stuffed Animals page at Business.com
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