Store signage is one of the easiest and most noticeable ways to distinguish your store from other retail establishments. Simple, easy-to-read shop signs create a powerful message that can turn passersby into customers.
Regardless of your business specialty, store signs take a variety of forms from sidewalk signs to store front signs and even in-store
for sale events. All of these signs should be produced by a quality designer, follow a consistent color scheme, offer clear
and be well placed in a safe and visible location.
Too few signs can allow your business to go unnoticed, but too many signs can appear distracting and distasteful. Strike an effective balance to give your business the extra edge.
The best contacts and resources to help you get it done
Get quality design services
Not all production and design is created equal. A local business may be able to offer you the best tailored work, but make sure it has quality personalized services for retail store signs.
I recommend: Some large sign companies offer quick and easy
web-based services, where you submit your design and order with the click of a button. Be aware that while these companies offer easy service and many different materials and sizes, they may not be able to give you the same personal attention as a
local design company, which can also arrange the signage manufacturing for you even if the company doesn't offer production service itself.
Match your signs to your business
Choose between the many types of sign materials to find those that best serve your purposes and match your shop's aesthetic.
I recommend: Different shop signage materials have
different qualities, so learn about the uses of aluminum, vinyl, wood and others before purchasing. Also pick materials that match your business aesthetic
--an outdoors outfitter would want a sign made of wood and natural materials, while an urban boutique may want sleek metal work. Check with the local zoning authority regarding any aesthetic ordinances dictating building materials.
Vary signage within a theme
Purchase multiple signs for different locations in and around the store, but make sure all the signs match and are made by the same designer and manufacturer.
I recommend: Ask your sign designer about
matching signs for the storefront, other outdoor areas and in-store displays. All the signs should not be identical, but they should follow the same color scheme and store message.
Focus on placement
Signage should appear in a visible location that doesn't interfere with its surroundings.
I recommend: Consider traffic patterns (both automobile and pedestrian) and visibility when placing signs, and make lighting accommodations for night visibility. If your sign is not a
lighted store sign, install alcove lighting or spotlights to illuminate the sign at night.
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