Many internet marketers would have you think you can build a lasting, profitable business simply by implementing the latest and greatest internet marketing strategies. However, in most cases this isn’t true. If you want to pursue a REAL internet business opportunity, read on.
Starting any business, be it on the internet or down the street, means you’ve got to think like an entrepreneur not just an “internet marketer.”
The founders of Google, Zazzle, Amazon, or IBM didn’t stumble across an e-book or marketing course (with “567 PROVEN marketing secretes”) in order to build their companies. They logically and actively sought out a market, solved a problem, and developed new ideas to better server their customer base. Instead of focusing on email lists, article directories, or link building, they actually set up and grew a company.
Don’t let the masses of self proclaimed internet gurus trip you up. If you want to be an entrepreneur, run a home based business, or even build a company, internet marketing strategies aren’t step one, they’re step two or maybe three. So what does it take to start, build and grow a real business online? I’m about to tell you.
Action Steps
The best contacts and resources to help you get it done
Change or develop your mindset
Stop thinking about how you can suck money out from the pockets of internet surfers and start thinking like a business person.
What are you going to offer your customers in exchange for their money? Start thinking about what you can provide, not just what you want in return for your work.
I recommend: Rich Schefren's web site
www.strategicprofits.com. It has an entire free section dedicated to business building. In his videos he discusses the importance of offering value to your customers.
Real businesses, whether brick and mortar or internet based result from a combination of three thing
1. A market – a population with the need for a solution to some problem
2. Your skills – your ability to provide an adequate solution to a problem
3. A medium – the way you deliver your solution. E.g. a web site, store, EBay, etc…
Without all of these three things, you don’t have a business; you just have an idea. Step three will help you develop them into something tangible.
I recommend: Checking out another article I have on this topic. You can view it
here
Develop a valuable product, service, or resource that solves a problem AND is valuable to a specific
Many business professionals recommend you research a market, find a problem, and then provide a solution. While that method isn’t flawed in any way, it is often confusing and maybe even impossible for many people without business experience. I recommend a different approach.
The first thing you need to do is establish what skills you possess. Don’t worry about how they might translate into a business; just decide what it is that you do well. Maybe you’re an excellent writer, have talents for art, or perhaps you know how to manage people and projects. The details aren’t important in the beginning. Just figure out what you’re good at.
Now, instead of trying to figure out what the next big idea on the internet will be, see what kinds of business other people are already running on the web that utilize your skills. Do a Google search and ask yourself a few questions.
What kinds of sites do you find relating to your abilities?
Is there something that might suit you very
I recommend: Here's a link to a product I think solves a huge problem for most beginning internet business folks. The
insider secrets to internet marketing course helped me start and build my online business. I think it could help you too.
Tips & Tactics
Helpful advice for making the most of this Guide
- Hopefully this article has gotten you back on the right path towards discovering a business idea. The real key is simply to be persistent. If one idea doesn’t seem right, keep working at it till you find something that does. Don’t take huge risks with your first business venture. If you fail at your first attempt and you lose $1000, that’s no big deal. If you’re $50,000 in debt and then fail, now you’ve got a problem. Small steps help you learn from your mistakes. Now get out there and start developing an idea.
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