Demand for catering is brisk and growing, which invites new businesses that can be highly profitable with low startup costs. Beyond having a flair for food preparation and stylish presentation, however, a successful catering business must be built on smart planning and an ability to nail cost estimates and master event logistics. Before you launch a catering business you need:
*Flexibility to deal with constant change.
*People skills to please clients, who are your best marketing agents.
*Superb organizational skills, because timing is everything
Plan ahead
Start with software programs that help you map out your business plan, evaluating key costs and practical considerations.
I recommend: PlanMagic offers a business plan program geared to restaurants and catering businesses.
BusinessPlanPro offers 500 sample plans, including a catering business plan.
Research requirements
License requirements vary by state, and most state health departments require on-site inspections of kitchen facilities before granting a license. A business license, tax license and certificate of occupancy are standard in most states.
I recommend: Get certified by the
National Association of Catering Executives, which will introduce you to the ropes of permitting, which typically involves getting permits from municipalities and state alcoholic beverage authorities for each catering event. Also, buy inexpensive sample catering agreements and contracts at
FindLegalForms.com.
Pick your niche
Whether it's catering casual summer picnics or throwing fancy weddings, the type of affairs you choose to create will focus many of the decisions on equipment, staffing, and even marketing needs.
I recommend: Scope out menus, cuisines and the preparation logistics at
AllFoodBusiness.com and
Foodservice 411.
Equip your kitchen
In the beginning, renting a commercial kitchen may make sense just like leasing tables, glasses and linens. At some point, business growth may lead to outfitting a commercial kitchen with used and new appliances and equipment.
I recommend: Get expert advice on what you need from a
food service consultant. Then try a one-stop supplier such as
KitchenConsultants.com or
cKitchen. To maximize your buying power, you can join
Short Order, an alliance of caterers and restaurants.
Know how to make food safe
Hygienic food preparation is a must, which means up to date training for all personnel. There are classes available in bricks and mortar facilities as well as online training options.
I recommend: Premierfoodsafety provides classes in several languages at multiple locations and there are many online options including an
online education course is from North Carolina State as well as a
CD-Rom training course available for purchase from Chipsbooks.
Cover yourself
Catering insurance is essential for unforeseen incidents ranging from a diner contracting food poisoning from food you provide to a traffic accident that damages the food en route.
I recommend: Review a sample
insurance addendum for catering. Also, the
Small Business Administration provides information about adequately insuring your business.
Insurance Noodle focuses on small business insurance and can be a good starting point.
Do your homework
No matter how good the food and service you can lose your shirt on nitty gritty details from last-minute cancellations to inaccurate cost estimates.
I recommend: Invest in a
Catering Business Start-up Guide Kit, which helps you price services, estimate food quantities and establish menus. It also offers links to government checklists for startup businesses and other helpful information from the Small Business Administration.
Experience and good people
You need paid experience in a restaurant, private club, hotel or in a seasonal facility as well as proper training to establish yourself.
I recommend: Check out
Culinary Business Academy for catering training programs and catering schools at
EducationCenterOnline.org. When you need to hire workers, the
National Association of Catering Executives has job postings.
Market Yourself
Once you are up and running you'll find it's a competitive business, especially during busy holiday seasons. So find a niche and brand yourself.
I recommend: Get listed on catering referral sites like
DirectCatering.com. Also
LocalCatering.com only charges $4 per catering lead.