Contact top sports marketing firms, and work closely with them

To promote your product, it's common knowledge that consumers tend to associate better with a celebrity endorsement. You hire someone famous, that person promotes your product or company, and sales are likely to increase. The first step is to locate the best sports marketing agencies, and find out what they can do for you.

I recommend: One of the most popular sports marketing firms is IMG World. Established more than 40 years ago, it is a leader in many sporting aspects, such as golf, soccer, college sports and even the Olympics. Partnered with numerous mass media companies, as well as the sports superstars, the Gazelle Group creates visibility through advertising, promotions and personal appearances.

Clothe your company with the best sports apparel

If you're going to go all out, it's best to choose high-end apparel. You don't want to skimp on quality, even if you plan to purchase a large quantity. Look into businesses that have been in business for awhile as well as ones that sell goods to large sports organizations, such as leagues or teams.

I recommend: Choose from a large selection of sports apparel from PromoCentric, such as running bibs, track pants, pullovers and headbands. N.G. Slater, a company with clients like Major League Baseball and the NBA, allows you to choose from many of its wearable clothing products.

Stay current with sports trends, and hire reputable sporting vendors

In a market like sports, it's vital to stay on top of your game and pay attention to current trends in sports apparel and sports equipment. What's hot one day can be cold the next, so it's important to know what consumers demand. Locating the best vendors to sell your goods is just as important as locating a good spokesperson.

I recommend: Learn how to harness sports trends to benefit your company by looking into reports posted by SportBusiness Group. It also offers a subscription to its publication, if you're interested. Another option is to locate a marketing event sponsored by Nation's Best Sports, where you can hire a vendor to sell gear. With hundreds of stores located nationally, you can capitalize on its mass market.