Check news sources specific to the sporting goods business

For news directly related to a sports equipment distributor, the Wall Street Journal may not cut it. You need media outlets that specifically report on the sporting goods industry. Sources of information on other sporting goods stores and businesses can be of great help, too.

I recommend: SportsOneSource gives the latest news and information on sporting good companies and the sporting goods business, and it can be delivered to subscribers via email. Sporting Goods Intelligence provides several information sources for athletic equipment suppliers, including a newsletter, a full database of sporting goods distributors, books on market facts and an online archive of its published articles and data.

Know the latest technology and developments on athletic supplies

As the times change, athletic gear has improved. Developers and suppliers of sporting goods constantly find ways to improve the players' equipment. Baseball may be the biggest example, as simple ash wood bats are giving way to maple and several styles of aluminum bats are developed with countless variations of performance.

I recommend: Research and Markets offers many books on sporting trends, including some on the materials used in sporting goods. The Sport Journal publishes multiple articles on recent trends in sports, including changes in technology.

Find information on different styles of sports apparel

Fashion, comfort and durability have all become part of sports uniforms. Whether it's repelling perspiration or enduring tough on-field conditions, the quality of jerseys and undergarments are constantly improving. But many sports teams want to make sure they look good as well as perform good.

I recommend: Nike has always been one of the leaders in developing new styles of sportswear, using innovations like its Dri-Fit and Sox technology, and they also allow you to custom-design your orders. Stevie the K has written an interesting piece on what makes a good-looking uniform style.