Offer a variety of durable, lifelike fishing bait

When many people think of bait, they are thinking of live, home-raised fishing bait, like earthworms or minnows. There is also a big market for nonliving bait. This plastic bait contains balancers that make the bait jerk and move and closely resemble live bait in appearance and motion.

I recommend: Megabass USA is one of the leading manufacturers of freshwater and saltwater fishing bait. LUCKY CRAFT also offers a wide selection of bait arranged into collections by fish species.

Bright fishing lures will entice serious and beginner fishermen

There are many types of fishing lures: surface, trolling and spoon lures, plugs, bass worms, spinnerbait and jigs. Be sure to offer a wide selection.

I recommend: Rapala VMC, one of the top sportfishing lure producers in the world, offers a variety of freshwater and saltwater lures. Another leading manufacturer of sportfishing lures, JACKALL, provides anglers a wide selection of high-performing products.

High-quality fishing flies will add to any customer's fishing tackle

Sportfishing flies are designed and made to resemble flying insects that fish love to eat. Often used by fly fishermen, there are thousands of colorful styles meant to attract particular fish.

I recommend: Percy's Flies sells 1000s of hand-tied flies in different sizes and colors. The website contains a search engine for anglers looking for specific designs. Blue Fly Cafe also offers a variety of hand-tied flies for discerning anglers, including dry flies, nymphs, terrestrials, bass and pike flies, streamers and saltwater flies.