Look for a NYSE specialist firm listing for all the possible options

When you need a specialist to aid in the transfer and sale of your stock, you need a NYSE specialist directory. Not all specialists are alike. Some companies do better on specific sized companies or specific industries. Find a specialist that's right for you by using a NYSE specialist firms list to locate and check out the specialist before you use their service.

I recommend: Hoover's offers a NYSE specialist firms list if you need to make a decision. NYSE Euronext lists specialists and information about them.

Use NYSE specialist firms to represent your company

Whether you just became a publicly traded company, just decided to list on the New York Stock Exchange or are unhappy with your current specialist; it's important to find a professional specialty brokerage that makes your company's public equity experience a success.

I recommend: LaBranche holds LaBranche & Co, a large specialist in equity listed on the NYSE, and LaBranche Structured Holdings, both a market maker and specialists in ETF's, futures and options. Bear Wagner Specialists has 381 companies that it represents as a specialist.

Decide whether using business brokerage firms is best for you

Selling may not be an option if you plan to eventually leave your business. The choice between the use of a business broker or specialist brokerage firms, may be your hardest choice. When you go public with your business, you sell it to thousands of smaller investors and make the exit easier than finding one large investor.

I recommend: Woodbridge Group offers the services of a business broker but may make alternative suggestions for financing the business like investor shareholder positions. PricewaterhouseCoopers CI offers advice and direction if you choose to go public, like finding a specialist broker, and alternatives, if not.