Whether you are starting a new business or looking to increase profits and sales, an examination of the soft drinks you sell is a good starting point. It is not difficult to sell cold drinks as the temperatures heat up in the summer, but choosing the right soft drink brands and varieties helps to maximize your sales.
Knowing your customers and their buying habits is important to successful selection of product for your soft drink business. It is also important to stay current on the soft drink industry, so you can monitor sale trends and know what soft drink brands are selling best nationwide. When choosing carbonated beverages and other drinks for sale in your business, consider the following:
1. Your customer profile and the types of products they purchase.
2. Statistical sales dates from the various soft drink manufacturers.
3. Product availability from soft drink distributors.
Action Steps
The best contacts and resources to help you get it done
Check with soft drink distributors to find out what is available
Your local distributors of soft drinks are a good place to find out about new products on the market, as well as local sales statistics of existing products. Your distributor is typically an accurate source of information because his future sales to you depend on the success of your sales.
I recommend: Sysco Central Warehouse has distributors nationwide and they offer a wide variety of beverages at wholesale prices. Contact
The Coca Cola Company and
Pepsi about selling their products. Consider the suppliers and distributors listed at
BevNET.com.
Sell natural soft drinks, soda and carbonated beverages
Adding a line of healthier alternatives to the traditional cola will be a hit with many customers.
I recommend: Tommy's Naked Soda contains no caffeine, no artificial colors or flavors, and no preservatives. Become a distributor of the 100% natural soft drinks by
Vivi Beverages.
Carry a variety of flavored carbonated soda
A variety of flavors gives your customers more options.
I recommend: Review the selection of soft drink brands at
National Beverage Corp and
Double-Cola Co.-USA for more selection than the average soda flavors.
Add energy drinks to your soda selection
People turn to the boost of energy drinks when they need more kick from their carbonated beverages.
I recommend: The Monarch Beverage Company carries many energy drinks for you to sell. Consider top selling brands like
Red Bull and
XS Energy Drink to please your customers.
Tips & Tactics
Helpful advice for making the most of this Guide
- Pay attention to product expiration dates, when purchasing beverages for re-sale. Diet soft drinks and some juices have short shelf lives.
The official source of Soft Drinks is the Soft Drinks page at Business.com
Related Resources from Business.com
Comments
Is any content on this page inappropriate? To let us know, please 
