Guide to Social Media Optimization For Your Website.

Beyond SEO! Here comes social medial optimization...

By Rakesh Ojha

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In the wake of social networking portals gaining ground in terms of traffic and visitor's eyeballs, websites now need to be increasingly optimized for these social network platforms in addition to search engine optimization.

Web 2.0 is really getting the best of the internet traffic and there is no reason why people shouldn't jump on to the bandwagan on the first instance.

Action Steps
The best contacts and resources to help you get it done

How to go about doing SMO?

Social media optimization is nothing but optimizing your websites and more so your blogs to be easily connected to and promoted by tagging or linking to, so that it can come up in social searched easily as more and more users get associated with the website/blog.

I recommend: Social networking portals being based on "Architecture of Participation" where users share, tag (user generated keyword to identify and make information searchable.) and add contents freely, it is must for websites and blogs to provide such facilities to be promoted easily.
For instance, for posts to be easily tagged, various plug-ins are available which makes it possible to tag the post or add to user's favorite list easily with simple click of a button or icon.

Now blogs lacking these tagging features are clearly missing on the fun provided by tagging and more importantly on additional traffic that would have been generated had it being tagged.

This is part of social media optimization.

Rules of Social Media Optimization!

Since the coining of SMO by Rohit Bhargava - where is proposed 5 rules of smo, there had been many more additionls and current list has around 18 rules contributed by many people.

I recommend: 5 Rules of SMO by Rohit Bhargava really started social media optimization and took people by strom and everyone seems keen to add their bit into the rules to quickly make 18 rules.