Explore small business alliances

Local alliances are a great way for members to support each other with advice, cross-marketing promotions and through the formation of joint purchasing groups.

I recommend: Not sure where to find a local small biz alliance? Start with the American Independent Business Alliance (AMIBA) to search for an Independent Business Alliance (IBA) in your area.

Form a purchasing alliance

Form an alliance with local small businesses that have similar purchasing needs. A bigger order might allow you more selection or the interest of other vendors, as well. Consider doing the same thing with service providers – sharing secretarial, maintenance, advertising and other services.

I recommend: Start your own with the step-by-step Start an IBA plan.

Join a national cooperative

Check out marketing and buying cooperatives. Do any appeal to your business needs? Some require a low membership sign-up fee, and have other restrictions, so read the fine print before you commit to anything.

I recommend: Visit the National Cooperative Business Association (NCBA) for information. Go to Resource Links for childcare, university, purchasing and additional co-ops. Check out National Cooperative Bank Co-op 100 for a list of America's top 100 cooperatives.

Join a local food co-op

Buying through co-ops can mean lower prices, higher-quality product, fresher produce, meats, and dairy items. The bonus? You're supporting local farmers.

I recommend: Check out Local Harvest for local co-ops offering more than just food – many sell Christmas trees, furniture, organics and handmade artisan products.

Turn to associations that offer member discounts

Many local and national organizations offer member discounts – comparable with corporate discounts – on such high-ticket items as health insurance, rental cars, and educational opportunities.

I recommend: Go to AMIBA and scroll down to "Trade Associations Doing Notable Work" for a long list of association links. Membership in NFIB or NASE can net your business discounts on a variety of products and services.