The National Association for Shoplifting Prevention says that as many as 550,000 incidents of shoplifting occur each day, totaling $10 billion of goods stolen each year. Big companies are able to afford full-time loss prevention departments to tackle the problem, but we're going to give you tips and tools to do it yourself.
To understand shoplifting, you first need to understand who you're up against. There are three types of thieves:
Scared yet? Don't be. Let's get started covering the ways you can prevent most shoplifting at your business.
Action Steps
The best contacts and resources to help you get it done
Break out the personal skills
Your employees are your biggest allies against shoplifting. Encourage them to greet and contact shoppers. Your good customers will appreciate it but the shoplifter will think "They're watching."
I recommend: The San Diego police put together a great article on
educating your employees about shoplifting.
Put the eyes in the sky
If a criminal act can be seen, then you have evidence, which is why shoplifters avoid places where their acts can be spotted. The best tools for this are video surveillance (a.k.a. CCTV) and convex mirrors. Mirrors work best in smaller stores with lower-height shelves on the aisles so employees can see around the shop floor. Cameras work better when you need to put an "eye" in a place that's difficult to watch. Dummy cameras can even be effective as long as some of the cameras are real.
I recommend: Se-Kure Controls is one vendor of security mirrors in a variety of styles to fit your store layout. A basic four-camera system, complete and ready to install (with cameras, video recorder and monitor) in no time, is available from a number of manufacturers, including
Crest Electronics.
Bag it, tag it.
Retailers have found that if you tag the items, they're less likely to be stolen. Systems used typically include ink tags, which explode a dye packet if they're tampered with (and they're darn near impossible to remove in the store without an ink experience). Electronic article surveillance systems (EAS) set off an alarm if an item is removed from the store without the tag being deactivated by your cashiers.
I recommend: Sensormatic (a sister company to ADT Security) is one of the best-known providers of ink tags, plus the company offers full-capability EAS systems.
Checkpoint, which is one of the top competitors to Sensormatic in loss prevention tags, also makes a quality EAS system that can be customized to your store's look.