Hire a professional for the initial design of your shoe business website

If you are not Internet savvy, you are not alone. But there are plenty of professional web designers who can build a web page for your virtual storefront, which will draw customers like bees to honey. They may also be willing to give you some training on how to maintain and update the site.

I recommend: Get eight free bids at the WebDesigners-Directory from web design firms in your area or across the nation. Finer Design builds websites for small companies, large corporations and everything in between. Visit their site for a free quote on your project.

Shift the advertising budget for your shoe business to where it will be most effective

Now that you have a website, you can use the Internet to drive business to it. It does not matter if you sell womens' shoes, mens' shoes or childrens' shoes, using the Internet to advertise ensures you reach exactly the person who is interested in your product. Additionally, many forms of Internet advertising only charge you per "click", which means you only pay when a potential client views your ad.

I recommend: Advertise on Google and Yahoo sponsored links for a flat $99 per month on Wpromote, Inc. Advertise on a pay per click basis on BidVertiser.com. You can choose the category where you want your ads to appear and even choose regional advertising to continue driving business to your physical store front.

Purchase wholesale shoes for your business on the Internet

The wholesale shoe business also uses the Internet to boost their business. You can find deals from around the world, which will give you better bargaining power at purchase time.

I recommend: TradeKey.com gives you instant access to importers and exporters all over the globe. Simply complete their form to let them know what products you are looking for. You can order by the case at Avenue Shoes, Inc. Let them know if you looking for a particular style or peruse the website categories to see what they have to offer.