There's no getting around it: To run a successful business in the Digital Age, you have to rely on ever-changing technology, from your computers to your phone system. Three tactics will see you through the dizzying amount of choices:
Choosing computers
Mac? PC? Laptop? Desktop? To choose a computer (or multiple computers) for your business, think about how they'll be used. Whether they're used mainly for databases and spreadsheets, typing, Internet work, or graphic design will narrow your options. Do you need it to travel with you to meetings? If so, consider a laptop. If not, a desktop model will do.
I recommend: Once you've established your needs, compare models and prices at
OfficeMax or
Staples. When you find something that interests you, visit the store and ask for a demonstration before buying.
Selecting phone systems and Internet access
Take stock of your needs. Do you simply need office phones, or do you need mobile phones as well? Will basic landline phone systems suffice, or will a VoIP service provide a better value? Do you need multiple extensions, forwarding abilities, voice conferencing, or remote access to your voicemail? You also need to decide whether or not to have high-speed Internet access set up through your phone company if the option is available.
I recommend: Learn more about choosing a phone system at
AllOptions.com, then check out small business plans for phone and DSL service from
Verizon and
AT&T/SBC. For VoIP service, check out
Vonage's small business plans.
Finding the right printers and copiers
Establish what your printing and copying needs are. Do you need color printing and copying? Do you need to be able to copy in bulk with a stand-alone machine, or might a smaller all-in-one machine do the job? If you need to print quickly, a laser printer might be the best option.
I recommend: Xerox offers an online
product advisor that uses a series of questions to suggest appropriate printing and copying technology for your business.
Investing in networking technologies
If you have several employees, it might be worth considering computer networking options, to allow Internet access, or even printers and other resources to be shared by multiple people. Computer networking can also be used to set up a company intranet, to allow various users to share software applications and files. If you don't have an IT professional available to set up your network, it's essential that you choose equipment that can be easily installed yourself.
I recommend: You can find reviews of various computer networking hardware at
CNET, sorted by price, manufacturer, or capabilities.