Use a security services trade show directory to find the best event for your company

Before you commit to any one security services trade show, you first need to know what types of events are available to you. With a security services trade show directory, you'll be able to get a good understanding of the best show for your particular services, whether it be domestic or international.

I recommend: SecurityInfoWatch.com maintains a calendar of security-related events, including security services trade show information. You can also check the security services trade show directory at TradeShows-Biz.com, which presents security-related tradeshows at which you might exhibit.

Find a security services trade show where your company can get recognition

Because the security services industry is so wide-ranging--covering everything from the security of private residences to the security of industrial or governmental complexes--you need to choose the security services trade show that best maps to your company's specialty and size. Becoming familiar with some industry mainstays can help you choose the right one.

I recommend: Both ISCEast and ISCWest offer excellent opportunities to get your company noticed, as these are well-attended tradeshows at which you’ll find many industry leaders. If you specialize in state or national security services, the AFCEA Homeland Security Conference is a good setting for your company. SecureWorld Expo puts on a number of regional security services trade shows, allowing you to find those closest to your office or client base.

Keep up with professional organizations to get regular security services trade show information

When you're a member of professional security organizations and associations, you can get inside information about trade show and other opportunities before the general public does. Additionally, the networking you can do through these organizations can lead to sound security services trade show advice, which you can glean from members' participation in past events.

I recommend: The Security Industry Association supplies a number of networking opportunities through membership and encourages its members to get involved with the association in a hands-on manner. ASIS International is the largest organization for security professionals, serving a world-wide market. Through it, you can keep up with international trade shows and also network with colleagues on a global basis.