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Lori Redfield

Guide to Search Engine Optimization Tip-45391

How a simple .htaccess file can improve your SEO stategy


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Did you know that search engines actually see your website as two separate sites? Yep… talk about duplicate content!

See — you can actually get to any page on your site with either http://yourdomain.com/ or http://www.yourdomain.com. That’s two separate addresses and technically - search engines see that as two separate sites.
So there is potential here not just for duplicate content but also for page rank leaks… if you have inbound links to both addresses.


Action Steps
The best contacts and resources to help you get it done

There is a really simple solution.


You need to create a ‘mod_rewrite’ that redirects search engines, and users for that matter, from http:// to http://www. It’s easy to do, I’ll show you how.

I recommend: http://loriredfield.com/archives/category/search-engine-optimization/

Another excellent article on duplicate content


If you're concerned with duplicate content I also highly recommend this article from Randfish over at SEOMoz

I recommend: http://www.seomoz.org/blog/the-illustrated-guide-to-duplicate-content-in-the-search-engines

Here's a free report that can also help you out


I just read this report from Jason Potash today and thought he had some great points.

I recommend: http://stompernet.com/content/

Tips & Tactics
Helpful advice for making the most of this Guide

  • The most critical thing to remember is to have excellent content on your website. Add to it all the time! Don't resort to using the same old articles that everyone else is using. Provide your visitors with something worthwhile.
  • Have a forum and/or blog on your domain to create tons of constantly changing user created content.
  • Stop worrying too much about keyword density. Just worry about organic search engine food from content that adds value and makes sense for your niche.

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You're all certainly welcome to chat about SEO techniques here.

Jill Whalen has long been my inspiration for SEO. Her forum is the one stop for any questions you have.


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