Black hat search engine techniques are unethical practices that are used temporarily to promote a website and to achieve higher search engine rankings. They produce the results instantly but you are constantly at the risk of getting banned for using such practices. Black hat techniques are really tempting and are directed towards short term benefits with severe losses in the long run. They display website content unethically to the search engine spiders and users to make the search rankings go up. Such practices are blatantly in use till today and offenders do face the penalties of being blacklisted by the search engines. Sometimes it is seen that webmasters using white hat techniques to optimize your site lack behind those who use black hat techniques for quick ranking. Webmasters who use black hat methods mostly rely on automated tools for help but honest webmasters have to strive hard to gain a position in the search engine ranking page. It is here where the honest webmasters succeed because the achievement of a black hat technique user is just temporary and will vanish as soon as they are identified. It is difficult to accomplish perfection while optimizing a website but one should always keep in mind that the incredible amount of time and effort spent in using a white hat technique brings in positive results. While optimizing a website a webmaster should always remember not to use unfair means to attract the search engine spiders.

• Keyword stuffing:
The most common black hat technique is keyword stuffing. Keywords are of extreme importance to the SERPs and webmasters tend to use the keywords in a repetitive manner. Such stuffs are not visible to the human eye but spiders can identify them. Such gains are only temporary and your site is sure to earn a bad reputation with users and even search engines.
• Hiding Text: There are various ways to hide text. The background color and the text color can be the same. This shields the keywords from the users’ view but they are detected by the search engine algorithms. Recently the algorithms are updated and the pages are identified that follow the process of hiding text.
• Cloaking:
If a content that is presented to a spider differs from the one that is viewed by the users, the technique is called cloaking.
• Doorway pages:
They are also known as landing pages and are used to spam the index of the search engines by creating a false result with the purpose of sending the viewers to a different page rather than the one they intent to view.
• Link Farms:
They exist for the purpose of spamming the search engine indexes to help sites gain higher placements. The more web pages link to your website, the higher the ranking. Sometimes webmasters create multiple sites and link each other. This is the worst type of black hat techniques,

Summary: Black hat techniques are deceptive techniques used by the web masters but once they are identified by the search engine algorithms the website will either be ejected or banned permanently from the search engines. Author This is an Effort to create awareness of Black Hat SEO and its implications Professional SEO Company BrainPulse Technologies Pvt. Ltd.

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