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1.
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Cross-Selling and Up-Selling Your Products and Services
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Maximize every sales encounter to increase your bottom line
By Carol Smalley
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2.
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Sales Negotiation Strategies and Techniques
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Look to build long-term relations but be prepared to walk away.
By Carol Smalley
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3.
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Coping with Seasonal Sales Swings
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Strategies to help your business survive the ups and downs
By Carol Smalley
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4.
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Enticing Customers With Coupons
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Increase sales by offering special discounts
By Brian Luskey
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5.
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Holding a Sale
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Make business boom by planning a successful sale
By Jenni Simcoe
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6.
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Sales Systems and Techniques
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Zero in on the right sales approach to improve your bottom line
By Jenni Simcoe
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7.
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Structuring a Sales Compensation Plan
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Motivate sales teams and achieve business goals with a balanced plan
By Brian Luskey
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8.
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The Holiday Shopping Season and Promotional Product Gift-Giving
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Choosing From a Wide Variety of Promotional Imprinted Gift Items During the Holiday Season.
By Helen Hoefele
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9.
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Attracting Potential Clients
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Focus efforts on building a friendly, personal business image as you prospect
By Jay Scott
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10.
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Automating Your Sales Force
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Work together and more efficiently by automating sales tasks
By Jenni Simcoe
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11.
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Becoming a Minority Supplier to Big Business
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Get certified and get your piece of the corporate procurement pie
By Constance Gustke
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12.
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Building Sales with Telemarketing
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Pick up the phone to promote your goods and services
By Carol Smalley
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13.
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Closing the Online Sale
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How to coax Web customers to keep clicking during checkout
By Greg Brown
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14.
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Developing a Sales Strategy
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How to keep your sales efforts on track with a solid plan for success
By Maggie Rauch
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15.
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Lead Management
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Reach qualified leads at the right time using an efficient lead management system
By Tara McClendon
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16.
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Licensing Your Product to Bigger Companies
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Collect royalties without the production and marketing headaches
By Jenni Simcoe
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17.
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Making Customer Reordering Easier
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Tips to keep your customers coming back for more
By Jenni Simcoe
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18.
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Sales Consultants
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Learn how to find sales and marketing consultants to improve your business
By Rose Bricker
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19.
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Sales Presentation Software
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Get out of the slide show rut, and into multimedia presentation programs
By R.N. Dolgener
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20.
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Sales Presentations
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How to use sales presentations to improve your bottom line
By Michele Brannon-Hamilton
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21.
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Selling to Seniors
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Marketing to this fast-growing market will pay major dividends
By Charles Dervarics
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22.
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Selling Your Products Through Catalogs
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Mail order firms look for the unique, the photogenic and the easily shippable
By Matt Alderton
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23.
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Writing Sales Letters That Work
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From start to finish, focus on the customer's needs
By Holly Ocasio Rizzo
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24.
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"On Sale" and Comparative Pricing
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Know the rules before you advertise a discount
By W. Eric Martin
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25.
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Building Sales with Email Autoresponders
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Stay in constant contact with your prospects
By Linda Formichelli
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