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Guides on Sales Strategies

Cross-Selling and Up-Selling Your Products and Services
Maximize every sales encounter to increase your bottom line
By Carol Smalley


Sales Negotiation Strategies and Techniques
Look to build long-term relations but be prepared to walk away.
By Carol Smalley


Coping with Seasonal Sales Swings
Strategies to help your business survive the ups and downs
By Carol Smalley


Holding a Sale
Make business boom by planning a successful sale
By Jenni Simcoe


Sales Systems and Techniques
Zero in on the right sales approach to improve your bottom line
By Jenni Simcoe


The Holiday Shopping Season and Promotional Product Gift-Giving
Choosing From a Wide Variety of Promotional Imprinted Gift Items During the Holiday Season.
By Helen Hoefele


Automating Your Sales Force
Work together and more efficiently by automating sales tasks
By Jenni Simcoe


Becoming a Minority Supplier to Big Business
Get certified and get your piece of the corporate procurement pie
By Constance Gustke


Building Sales with Telemarketing
Pick up the phone to promote your goods and services
By Carol Smalley


Closing the Online Sale
How to coax Web customers to keep clicking during checkout
By Greg Brown


Developing a Sales Strategy
How to keep your sales efforts on track with a solid plan for success
By Maggie Rauch


Licensing Your Product to Bigger Companies
Collect royalties without the production and marketing headaches
By Jenni Simcoe


Making Customer Reordering Easier
Tips to keep your customers coming back for more
By Jenni Simcoe


Selling Your Products Through Catalogs
Mail order firms look for the unique, the photogenic and the easily shippable
By Matt Alderton


Selling to Seniors
Marketing to this fast-growing market will pay major dividends
By Charles Dervarics


Writing Sales Letters That Work
From start to finish, focus on the customer's needs
By Holly Ocasio Rizzo


"On Sale" and Comparative Pricing
Know the rules before you advertise a discount
By W. Eric Martin


Building Sales with Email Autoresponders
Stay in constant contact with your prospects
By Linda Formichelli


Manufacturers' Agents and Reps
Find a rep to be the face of your business and expand your sales
By Alan Zell


Raising Your Prices Successfully
Are you still charging customers last year's rates?
By W. Eric Martin


Selling Overseas
Taking your items global requires a thorough plan and partnerships
By Jennifer Baljko


Selling Service Contracts to Your Customers
Service, rather than product, is the key to long-term profit
By Lauren Gibbons Paul


Selling on Amazon.com
A quick, easy way to find more customers and earn more revenue
By Amy Gesenhues


Techniques for Selling to Corporate Clients
Making sales to big corporations can mean big profits for a small business
By Jenni Simcoe


Alternative Sales Rep Outlets
Be passionate about your products and tell your company's story
By Debbi Karpowicz Kickham


Developing Your Unique Selling Proposition
What makes you different?
By Sheri Winesett


Getting Your Product Sold at Wal-Mart
Impressing the retail giant means doing your homework
By Jackie Larson


Handling the Holiday Sales Crush
The holidays are do or die time for many small businesses. Take steps to prepare and thrive.
By John Fuller


How to be a better Real Estate Agent
Transactional to Transformational: Making the Leap Forever
By Leader's Choice


Improving Your Online Sales Conversion Rate
Move your site visitors on a path to purchase
By Jennifer Baljko


Sales Excellence
Key Steps to Excellence With Any Sales Organization
By George F Franks III


Writing Winning Proposals
Put your best sales pitch on paper to land major contracts
By Frances Sharpe


Inside Sales
How to grow your business by prospecting and cold calling
By Robin Bohbot


Positioning a Premium-Priced Product or Service
Finding your niche can help boost sales and promote repeat business
By Judith Earley


Selling by Mail Order
Increase profits with a focus on list management and order fulfillment
By Amy Gesenhues


Telemarketing Sales
Still Scheduling Your Own Appointments?
By Brian Grinonneau


Disqualifying Your Prospects
Telemarketers can quickly help you decide who is an ideal customer.
By Brian Grinonneau


Improving Your Sales Performance
How to overcome those objections and close more deals
By Sean McPheat


Selling To and Managing People
And Why They're the Same Thing
By David Silverman


Selling to Wal-Mart
Information about selling your products to Wal-Mart
By Ron Flavin


write an effective sales letter
how to write an effective sales letter
By Lassaad Gasmi


5 Secrets to Record Breaking Sales
How to Gain Greater Commitment & Close More Sales
By Sales-Training




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