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  Guides to Sales Strategies
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1. Cross-Selling and Up-Selling Your Products and Services
Maximize every sales encounter to increase your bottom line
By Carol Smalley


2. Sales Negotiation Strategies and Techniques
Look to build long-term relations but be prepared to walk away.
By Carol Smalley


3. Coping with Seasonal Sales Swings
Strategies to help your business survive the ups and downs
By Carol Smalley


4. Enticing Customers With Coupons
Increase sales by offering special discounts
By Brian Luskey


5. Holding a Sale
Make business boom by planning a successful sale
By Jenni Simcoe


6. Sales Systems and Techniques
Zero in on the right sales approach to improve your bottom line
By Jenni Simcoe


7. Structuring a Sales Compensation Plan
Motivate sales teams and achieve business goals with a balanced plan
By Brian Luskey


8. The Holiday Shopping Season and Promotional Product Gift-Giving
Choosing From a Wide Variety of Promotional Imprinted Gift Items During the Holiday Season.
By Helen Hoefele


9. Attracting Potential Clients
Focus efforts on building a friendly, personal business image as you prospect
By Jay Scott


10. Automating Your Sales Force
Work together and more efficiently by automating sales tasks
By Jenni Simcoe


11. Becoming a Minority Supplier to Big Business
Get certified and get your piece of the corporate procurement pie
By Constance Gustke


12. Building Sales with Telemarketing
Pick up the phone to promote your goods and services
By Carol Smalley


13. Closing the Online Sale
How to coax Web customers to keep clicking during checkout
By Greg Brown


14. Developing a Sales Strategy
How to keep your sales efforts on track with a solid plan for success
By Maggie Rauch


15. Lead Management
Reach qualified leads at the right time using an efficient lead management system
By Tara McClendon


16. Licensing Your Product to Bigger Companies
Collect royalties without the production and marketing headaches
By Jenni Simcoe


17. Making Customer Reordering Easier
Tips to keep your customers coming back for more
By Jenni Simcoe


18. Sales Consultants
Learn how to find sales and marketing consultants to improve your business
By Rose Bricker


19. Sales Presentation Software
Get out of the slide show rut, and into multimedia presentation programs
By R.N. Dolgener


20. Sales Presentations
How to use sales presentations to improve your bottom line
By Michele Brannon-Hamilton


21. Selling to Seniors
Marketing to this fast-growing market will pay major dividends
By Charles Dervarics


22. Selling Your Products Through Catalogs
Mail order firms look for the unique, the photogenic and the easily shippable
By Matt Alderton


23. Writing Sales Letters That Work
From start to finish, focus on the customer's needs
By Holly Ocasio Rizzo


24. "On Sale" and Comparative Pricing
Know the rules before you advertise a discount
By W. Eric Martin


25. Building Sales with Email Autoresponders
Stay in constant contact with your prospects
By Linda Formichelli














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