Find discount Ray-Ban sunglasses, buy the top-sellers

Once you see how many providers of Ray-Ban sunglasses exist, you'll agree that serious weeding-out is necessary. Only go with Ray-Ban glasses suppliers that offer the most popular shades at a discount (no close-out discounts). Look up information on Ray-Ban sunglasses to see which styles are currently in style. Also, look at websites that offer discount Ray-Ban sunglasses for their own lists of best selling styles.

I recommend: The Ray-Ban website lets you know what cool people are wearing now, and what new styles will be popular next--like new colors for Wayfarers! Georgia Shades has good discount prices, and BestBuyEyeglasses.com has some impressive deals and a top-sellers list. I'd recommend only stocking these styles unless your customers request other models, since they are expensive and, although known for function as well, considered mostly fashion pieces. 

Consider even cheaper options to Ray-Ban sunglasses

Since Ray-Ban sunglasses are so notably pricey, they may make the rest of your more affordable sunglasses look like better options. Many stores carry fake Wayfarers and cheaper Aviators (not really knock-offs, since they don't have a defining logo). I would suggest stocking both. In this way, your customers can see the difference in quality, and make their own decision. If you sell used sunglasses, vintage Ray-Ban sunglasses (like the original real-glass Aviators!) are usually a hit.

I recommend: "Risky Business" sunglasses from Fred Flare or CutesyGirl are much cheaper, but not necessarily as cheap as the "Risky Business/Men in Black/Blues Brothers" party favors some other companies make. Amazon.com has a constantly updated range of new, used, vintage and imitation versions of Ray-Ban sunglasses. 

Take Ray-Ban sunglasses advice from the experts

If you want more information on Ray-Ban sunglasses, just look at the list of films they've changed for the better. Customers are often excited about buying a brand just because of the beautiful film stills featuring it. Surrounding your products with black-and-white Ray-Ban shots, in which the glasses are the focus, could be what sets you apart from other Ray-Ban glasses suppliers. If that seems a bit much for your store, a collage of tabloid items might work better.

I recommend: Della Moda's "Fashion Dictionary" is a good places to start. If you're selling more styles than the two most obvious choices (which are not always the top sellers--the Jackie Ohh's, as seen at Amazon are some of my favorites), don't forget to include pictures of them.