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Guide to Ratios and Relative Value Analysis Technique for Valuing Firms

Use ratios and relative valuation technique to price your business and investments


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The ratios and relative value analysis technique for valuing firms enables a business to determine the value of potential investments and the worth of its own business. These ratios provide a basis for relative valuation techniques that compare one firm to another and to industry averages and norms. You cannot conduct a proper valuation in a vacuum or without a benchmark, and relative value analysis provides this benchmark in the form of historical and industry financial ratios.

There are many ratios within a business that provide the relative value analysis benchmark. Some of the more common ratios are earnings per share, EBITDA ratios, return on equity, quick ratio, and current ratio to name a few. These ratio evaluations enable a proper comparison of companies no matter what their size or history. If any business wants to know where they stand relative to company comparisons and what firms are the best possible investments, they should consider the following:

1. Understand the basis for ratios and relative value analysis technique for valuing firms.

2. Define the ratios that influence the value analysis technique.

3. Determine the industry norms of your investment and business comparisons.


Action Steps
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Study relative valuation techniques and reasoning behind their use


The two main types of value analysis techniques are peer and company valuation. The peer valuation analysis uses company comparisons to gauge the relative value of the firm. The company valuation uses the historical performance of the business to predict and compare present and future value of the company.

I recommend: Read the valuation explanation from The Motley Fool website, which is an excellent example of the two main types of ratio valuation techniques for firm comparisons. Examine a New York University study on relative valuation techniques and their many available uses.

Examine the ratios used in relative valuation for firms


These ratios effectively make the comparisons of all companies possible because the ratios discount the size in the firm comparisons and create a level field for valuation.

I recommend: Evaluate the financial ratios in evaluation techniques and understand their derivation. EDGAR Online provides a definition of each ratio and CPAclass.com has a list of how you can compute each ratio.

Realize that industry norms provide the basis for relative value analysis


To know where your business or potential investments rank in these firm comparisons, it is vital to know the industry average. The industry average makes it possible for you to know rank of the business relative to other sector norms.

I recommend: Visit the industry standard websites that offer ratio evaluation for each business sector of the economy. Two websites that offer these listings are Yahoo Finance and BizMiner. The Yahoo ratio information is free but the more in-depth analysis of Biz Miner is a fee-based website.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Be sure that you understand the potential pitfalls of ratios and relative value analysis technique for valuing firms.

The official source of Ratios and Relative Value Analysis Technique for Valuing Firms is
the Ratios & Relative Value Analysis Technique for Valuing Firms page at Business.com
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Relative valuation is not a foolproof solution to valuing a firm or investment. It is merely a tool to use in conjunction with other analytical techniques.


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