Define Your Search

What sort of display case or shelving does your business require? This is one of the first things you'll want to consider before shopping for shelving, racks and cases.

I recommend: Some factors you may want to consider:

• Style of your store’s décor – be sure the display merchandise you choose complements your interior and showcases your merchandise for maximum sales impact.
• What will the unit(s) will be displaying? Ask yourself: will my products be easily accessible, organized and appealing to a customer in this type of display?
• Size of display units – take accurate measurements of product and also keep in mind the space you’re installing the display materials – you don’t want a cluttered or disorganized appearance. Try to keep your selection consistent with your existing floor plan, or consult a professional to maximize your space for new or preexisting display installations.
  

Choose and Research Your Source

Find a display unit retailer or office supply store that suits your budget, tastes and needs. You may want to conduct some comparison research until you find a company you're comfortable dealing with. Look for a company or representative that understands your business and is willing to work with you to create something new and exciting. In addition, you may want to find a POP vendor to further enhance your marketing capabilities.

I recommend: 

• Check the prices of at least three major retailers before committing to anyone. Although it may be essential to stay within your budget, it’s also important to realize that cheaper isn't always better. Consider paying a little more for a better product – remember, this is a long-term investment intended to serve your company for years to come.

• Conduct a bit of research regarding the company you'll be buying from. If it’s possible to go to the source, visit the manufacturing facility to see if things run smoothly and observe quality control and best practices. At the very least, speak with a few of the company's existing customers or look to their website for customer comments/feedback. These testimonials can tell you a lot about a company and the way that they deal with their customers, resolve issues, maintain their policies and so forth. Learn about their warranties and return policies, and make sure that they stand behind their merchandise.

• If you’re looking to display smaller items in a traditional free standing case, choose a discount office supplier; some even offer free next-day shipping. For a vast array of display cases, including Food Display Cases, check out Display Case Showcase. GEMO displays also offers a beautiful assortment of display cases, including traditional and contemporary-style showcases for all kinds of uses at home, retail stores, offices and schools, including custom display solutions for collectibles. Displayarama Store Fixtures feature Discount Store Fixtures, Mannequins, Jewelry Displays, Garment Racks, and Store Display Products; they are a leader in the store fixture and display industry, stocking over 3,000 items in their 27,000 square feet warehouse with same-day shipping available.

Select displays that are easy to assemble and flexible

Purchase display merchandise that's easily assembled, especially if you have more than one location. You'll have to rely on the people at the other store to set up this display, so don't make it too complicated for them. They should be able to set it up quickly & correctly and position the merchandise for sale.

I recommend: You may want to inquire if the retailer offers installation or even a demonstration when setting up your new display(s).Consider where you'll put the display before you buy it – take accurate measurements and have a good overall concept of your floor plan before deciding upon display units. Also, keep in mind how often you will be moving or re-arranging your display: are the materials you've chosen conducive to easy set up, arrangement, remodeling, etc.? Finally, you don't want to end up with something too large or too small. Your display needs to be adequately sized, proportionately scaled to your environment, efficient, and stylish enough to make a statement while leaving room for your other displays.