People who have done some fund-raising in the past know how difficult it is to get individuals and entities to donate for a worthy cause. In recent years, more organizations have realized the potential of using promotional products in their campaigns.

According to a survey a few years ago, consumers were more enticed to switch to another brand that supports a charity. Certainly, there's nothing compared with the feeling of shopping and knowing your purchase contributes to a fund that helps a cause or a special group in need.
 
Integrating promotional products in your fund-raising won't make your project an instant hit, but taking these tips into consideration will help your campaign:
 
Offer a unique promotional product. Consumers are more likely to buy if they know your product cannot easily be purchased elsewhere. You might want to consider releasing special-edition or numbered promotional products.
 
Lay out your goals. How much needs to be raised? How much time do you need to meet your goal? Aside from the sale of promotional products, what else can you do to raise funds? Your goal must be realistic and attainable.
 
Do the math. Calculate how much your group will profit from the sale of these promotional products and see whether it meets your goal amount. 

Educate. Explain to your consumers in simple, concise terms how purchasing your promotional products helps your campaign. This knowledge will be passed on to others, so you want to make sure those who hear about it will understand and support your cause.
 
Show gratitude. If you're organizing a donations-only campaign, take the time to send out little promotional products to say thank-you to individuals and entities that supported your cause.