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  Guides to Public Relations
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51. Public Relations Agencies for Hospitality
Public relations agencies for hospitality offer creative solutions to increase business profitability
By Kristen McClung


52. Public Relations Agencies for Technology
How to get the most from specialized technology PR firms
By Shannon Ambroson


53. Publicizing Your Business
News flash: A little publicity can turn your business into a star
By Frances Sharpe


54. Salary Tools for Public Relations Employment
Boost your career using public relations salary guidelines
By Kanika Richardson


55. Upgrading Your Business Image
Spruce up your look and your message and reap the rewards in new business
By Marcia Layton Turner


56. Creating a Media List for Your Press Release
How to reach a reporter who really wants to read your press release
By Eve Lopez


57. Creating an Online Press Center
Build a center to reach the media effectively and update news instantly
By Tom Nutile


58. Managing a Business Crisis
Minimize damage to your business by planning for the unexpected
By Holly Ocasio Rizzo


59. Media Relations
The Basics
By Harry Hoover


60. Writing a Press Release for Your Business
Make it newsy, make it complete and make it into print
By Holly Ocasio Rizzo


61. Creating a Public Relations Plan
A good PR plan will keep you focused on getting publicity on a regular basis
By Linda Formichelli


62. Generating Publicity & Media Exposure For Products/Businesses
How To Tap Into The Ever-Expanding Reach Of The Media To Spread Your News
By Todd Brabender


63. Press Release Wire Services
Choosing the Best One for Your Business
By Chris Slocumb


64. Positive PR
Killer Publicity for Your Business on a Showstring Budget
By Connie Werner Reichert


65. How to Create a Media List for Your Business
Develop a media list perfectly targeted for your company's PR
By Connie Werner Reichert


66. Public Relations
Five Tips for Creating a (Serious) Public Relations Campaign
By Julia Hyde


67. Writing a Press Release
Increase product exposure with a well-written press release
By Paul White





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