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Guides on Public Relations

Software for Public Relations
Simplify your public relations efforts with software solutions
By Frances Sharpe


Creating a Media Kit
Impress the press, investors and clients with a top-notch publicity package
By Frances Sharpe


Effectively using PR tactics
Dealing effectively with the media in building brand awareness
By Maggie Chamberlin Holben


How to Win a Business Award
Apply for and win business awards -- and market your business in the process.
By Anita Campbell


Making a Small Company Look Bigger
Strategies to ensure small businesses can make a super-sized impression.
By Toni Klym McLellan


Public Relations Consultants
How to find the right PR agency or consultant for your business
By Frances Sharpe


Running a Successful Press Tour
Getting the word out... mass media style
By Todd Sims


Getting Publicity for Your Business
Put the power of public relations to work for your company
By Lou Bortone


Great Low-Cost PR Tactics
How to generate press on a tight budget
By Lou Bortone


How to Write a Press Release
Press release writing tips and a free press release template to help you write effective news releases for your business.
By Jennifer Mattern


Promoting Yourself as an Expert to the Media
Gain exposure for your business as a spokesperson in the press
By Frances Sharpe


Public Relations Agencies
Publicists can manage a crisis and increase your company's visibility
By Wendy Davis


Publicizing Your Business
News flash: A little publicity can turn your business into a star
By Frances Sharpe


Upgrading Your Business Image
Spruce up your look and your message and reap the rewards in new business
By Marcia Layton Turner


Creating a Media List for Your Press Release
How to reach a reporter who really wants to read your press release
By Eve Lopez


Creating an Online Press Center
Build a center to reach the media effectively and update news instantly
By Tom Nutile


Managing a Business Crisis
Minimize damage to your business by planning for the unexpected
By Holly Ocasio Rizzo


Media Relations
The Basics
By Harry Hoover


Writing a Press Release for Your Business
Make it newsy, make it complete and make it into print
By Holly Ocasio Rizzo


Creating a Public Relations Plan
A good PR plan will keep you focused on getting publicity on a regular basis
By Linda Formichelli


Generating Publicity & Media Exposure For Products/Businesses
How To Tap Into The Ever-Expanding Reach Of The Media To Spread Your News
By Todd Brabender


Press Release Wire Services
Choosing the Best One for Your Business
By Chris Slocumb


How To Get FREE Publicity !
How a press release can unleash a flood of sales and harness your company FREE Publicity !
By Niccolina M. Soto


Positive PR
Killer Publicity for Your Business on a Showstring Budget
By Connie Werner Reichert


How to Create a Media List for Your Business
Develop a media list perfectly targeted for your company's PR
By Connie Werner Reichert


Public Relations
Five Tips for Creating a (Serious) Public Relations Campaign
By Julia Hyde


Writing a Press Release
Increase product exposure with a well-written press release
By Paul White


Writing copy for your email newsletter
The e-Marketing Masterclass from TMB is our own weekly e-newsletter, designed to keep you going with new ideas when you run out of them for yourself.
By Dominic Yeadon




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